SOURCE: Augme Technologies, Inc.

Augme Technologies, Inc.

October 10, 2011 08:00 ET

Augme Technologies Appoints Tom Virgin Chief Financial Officer

NEW YORK, NY--(Marketwire - Oct 10, 2011) - Augme Technologies, Inc. (OTCBB: AUGT), a technology and services leader in interactive media marketing that offers the only patented and innovative end-to-end mobile marketing platform, today announced that Ed Jordan has resigned his position as Chief Financial Officer of the Company to pursue other opportunities. The Company has appointed Tom Virgin, Chief Financial Officer of recently acquired Hipcricket, as his successor.

"Tom Virgin (age 56) has successfully directed all aspects of Hipcricket's financial operations since May 2007," noted Paul Arena, Chief Executive Officer of Augme Technologies, Inc. "Tom has played a critically important role in Hipcricket's growth and development by assisting in the creation of a successful business model and overseeing the company's financial reporting. He has more than 30 years of financial and managerial experience with both small and large companies -- many of them as CFO. As such, Tom is the ideal financial executive for Augme as we continue our rapid growth. We are excited to welcome Tom to our executive management team in this very key position as Chief Financial Officer of the Company."

Mr. Virgin's most recent position, before joining Hipcricket, was as Executive Vice President and CFO for Talyst Inc., which was named one of Fast Company magazine's "Fast 50 Reader Favorites" in March 2007 -- an honor bestowed on firms that readers believe provide the most innovative and progressive "profit-driven solutions for what ails the planet." At Talyst, such work involved providing software and equipment solutions that improve efficiency and patient safety at acute care hospitals, health delivery networks, and long-term-care pharmacies. For his own contributions, Tom received the Puget Sound Business Journal's CFO of the Year Award in the "Small Private Company" category.

Immediately before joining Talyst, Tom was CFO and Vice President of Finance and Administration at WizKids, a Bellevue, Washington-based company that created and sold collectible miniature games. Tom joined the company in 2001, and in 2003 he had a major role in directing its sale to the Topps Co.

Mr. Virgin started his career in public accounting by performing audit and tax work for companies in a variety of industries. He spent more than 16 years (1983 to 1999) at Seafirst Bank (now Bank of America), where he was Senior Vice President and Controller. From there, he stepped into his first CFO role at T&W Financial Services Corporation, a commercial leasing company (1999 to early 2000). He subsequently served as interim CFO for two software companies, ThinkShare (in 2000) and Versidata Systems (2000 - 2001), where he was responsible for raising capital and financial operations.

Mr. Virgin has been active in his professional community as a member of Financial Executives International, the American Institute of CPAs, and the Washington Society of CPAs.

"We have recently completed the process of integrating the accounting operations of Jagtag, Hipcricket and Augme and are now focused on the implementation of financial systems that can allow Augme to maximize its growth potential and achieve economies of scale objectives," stated Tom Virgin. "I am confident in our ability to enhance shareholder value by growing our mobile marketing business and monetizing our intellectual property through licensing and litigation initiatives."

"We are very appreciative of Ed Jordan's contributions and wish him well in his future business endeavors," concluded Arena.

About Augme Technologies, Inc.

Augme Technologies, Inc. (OTCBB: AUGT) provides strategic services and mobile marketing technology to leading consumer and healthcare brands. Its platforms, including AD LIFE™, have provided measurable successes across an industry-leading 130,000+ campaigns for such clients as Macy's, MillerCoors, Nestle, KFC, and Clear Channel. Augme's offerings allow marketers, brands, and agencies the ability to plan, create, test, deploy, and track mobile marketing programs across every mobile channel, including SMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. Augme's platforms facilitate consumer brand interaction and the ability to track and analyze campaign results. Using its own patented device-detection and proprietary mobile content adaptation software, AD LIFE™ solves the mobile marketing industry problem of disparate operating systems, device types, and on-screen mobile content rendering. Augme also provides business to consumer utilities including national mobile couponing solutions, strategic mobile healthcare tools, custom mobile application development, and consumer data tracking and analytics. In addition to AD LIFE™, Augme owns Hipcricket and licenses the digital broadcast platform BOOMBOX®. Augme is headquartered in New York City, with operations in Seattle, Atlanta, Dallas, Los Angeles, Chicago, Tucson and London. For more information, visit

Augme Technologies, Inc.™, Augme™, AD LIFE™, BOOMBOX®, AD SERVE™ and the Augme logo are trademarks of Augme Technologies, Inc. All rights reserved. 2009-11.

Forward-Looking Statements

This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements regarding our expected future financial position, results of operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and objectives of management for future operations, as well as statements that include words such as "anticipate," "if," "believe," "plan," "estimate," "expect," "intend," "may," "could," "should," "will," and other similar expressions are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control, which may cause actual results, performance, or achievements to differ materially from anticipated results, performance, or achievements. Factors that may cause actual results to differ materially from those in the forward-looking statements include those set forth in Augme's Form 10-K for the year ended February 28, 2011 and more recent reports and registration statements filed with the SEC. Augme Technologies, Inc. is under no obligation (and expressly disclaims any such obligation) to update or alter such forward-looking statements, whether as a result of new information, future events or otherwise.

Contact Information

  • Contact:
    For Augme Technologies, Inc.

    Investor Relations Contact:
    Stephanie Prince / Jody Burfening
    Lippert/Heilshorn & Associates, Inc.
    (212) 838-3777 or

    Public Relations Contact:
    Ed Harrison
    fama PR
    (617) 986-5003