SOURCE: Augme Technologies, Inc.

Augme Technologies, Inc.

September 26, 2011 08:00 ET

Augme Technologies, Inc. Achieves Oracle Validated Integration With Oracle CRM On Demand

Augme's AD LIFE™ Solution Extends the Reach of Oracle CRM On Demand Marketing to Include the Mobile Channel

NEW YORK, NY--(Marketwire - Sep 26, 2011) - Augme Technologies, Inc., (OTCBB: AUGT), a Gold level member of Oracle® PartnerNetwork (OPN), today announced its AD LIFE™ v4.0 has achieved Oracle Validated Integration with Oracle CRM On Demand Release 19.

Augme's AD LIFE™ platform can deliver key functions of mobile execution when integrated with Oracle CRM On Demand. AD LIFE™ interconnects with core systems to deliver mobile content, manage mobile response communications, and deliver mobile advertising, marketing and commerce tactics. AD LIFE™ is core to measuring and refining mobile consumer data points across multiple media channels.

To achieve Oracle Validated Integration, Oracle partners are required to meet a stringent set of requirements that are based on the needs and priorities of the customers. Augme pursued this integration as a result of existing clients asking Augme for a mobilization engine that can be closely integrated into Oracle CRM On Demand Marketing.

According to Eric Harber, Chief Operating Officer of Augme Technologies, "We are excited to achieve Oracle Validated Integration with Oracle CRM on Demand as we continue to meet the needs of enterprise customers who must reach the mobile centric consumer. With 43% of e-mail opened on a mobile device and over 10% of traffic to marketing microsites originating from mobile web browsers, unified content delivery accessible to mobile subscribers is key to successful CRM."

"Oracle Validated Integration applies a rigorous technical review and test process," said Kevin O'Brien, senior director, ISV and SaaS Strategy, Oracle. "Achieving Oracle Validated Integration through Oracle PartnerNetwork gives our customers confidence that the integration between AD LIFE™ v4.0 and Oracle CRM On Demand Release 19 has been validated and that the products work together as designed. This reduces risk and improves the implementation cycles for our joint customers."

Augme Technologies is a full service mTechnology solutions and patented technology provider. We help the world's largest brands plan, build, deploy, and track mobile technology engagement with their target audience. We develop technology to ensure the greatest reach and engagement between brands and consumers.

About Oracle Validated Integration

Oracle Validated Integration through the Oracle PartnerNetwork gives customers confidence that the integration of complementary partner software products with Oracle Applications and Oracle Technology (including Oracle Enterprise Manager, Oracle Content Management, and Oracle Identity Management) have been validated and the products work together as designed. This can help reduce risk, improve system implementation cycles, and provide for smoother upgrades and simpler maintenance. Oracle Validated Integration applies a rigorous technical process to review the integrations of third-party software to Oracle Applications and Technology products, including productized repeatable integrations from system integrators. Oracle provides access to Oracle Applications and Technology software, tools, technical resources and training to assist partners in developing integrations based on Oracle standards and best practices. Partners who have successfully validated their integrations are authorized to use the "Oracle Validated Integration" logo. For more information, please visit Oracle.com at
http://www.oracle.com/us/partnerships/solutions/index.html

About Oracle PartnerNetwork

Oracle PartnerNetwork (OPN) Specialized is the latest version of Oracle's partner program that provides partners with tools to better develop, sell and implement Oracle solutions. OPN Specialized offers resources to train and support specialized knowledge of Oracle's products and solutions and has evolved to recognize Oracle's growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to differentiate through Specializations. Specializations are achieved through competency development, business results, expertise and proven success. To find out more visit http://www.oracle.com/partners.

About Augme Technologies, Inc.

Augme Technologies, Inc. (OTCBB: AUGT) provides strategic services and mobile marketing technology to leading consumer and healthcare brands. Its platforms, including AD LIFE™, have provided measurable successes across an industry-leading 130,000+ campaigns for such clients as Macy's, MillerCoors, Nestle, KFC, and Clear Channel. Augme's offerings allow marketers, brands, and agencies the ability to plan, create, test, deploy, and track mobile marketing programs across every mobile channel, including SMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. Augme's platforms facilitate consumer brand interaction and the ability to track and analyze campaign results. Using its own patented device-detection and proprietary mobile content adaptation software, AD LIFE™ solves the mobile marketing industry problem of disparate operating systems, device types, and on-screen mobile content rendering. Augme also provides business to consumer utilities including national mobile couponing solutions, strategic mobile healthcare tools, custom mobile application development, and consumer data tracking and analytics. In addition to AD LIFE™, Augme owns Hipcricket and licenses the digital broadcast platform BOOMBOX®. Augme is headquartered in New York City, with operations in Seattle, Atlanta, Dallas, Los Angeles, Chicago, Tucson and London. For more information, visit www.augme.com.

Augme Technologies, Inc.™, Augme™, AD LIFE™, BOOMBOX®, AD SERVE™ and the Augme logo are trademarks of Augme Technologies, Inc. All rights reserved. 2009-11.

Trademarks
Oracle and Java are registered trademarks of Oracle and/or its affiliates.

Contact Information

  • Investor Relations Contact:
    Stephanie Prince / Jody Burfening
    Lippert/Heilshorn & Associates, Inc.
    (212) 838-3777
    sprince@lhai.com or ir@augme.com


    Public Relations Contact:
    Nicole Cromwell
    fama PR
    (617) 986-5014
    nicole@famapr.com