SOURCE: Augme Technologies, Inc.

Augme Technologies, Inc.

January 12, 2011 08:28 ET

Augme Technologies, Inc. Appoints David Reese to Company's Board of Directors

Experienced IT Executive Brings Extensive Digital Media Background to Board

NEW YORK, NY--(Marketwire - January 12, 2011) - Augme Technologies, Inc. (OTCBB: AUGT), the only patented and innovative end-to-end mobile marketing platform, today announced that it has appointed David Reese to the Company's Board of Directors. Mr. Reese, a Certified Public Accountant, is currently the Chairman of API Systems, Inc., an IT solutions provider based in Denville, New Jersey, and is the former Chairman and Chief Executive Officer of ACTV, Inc.

"I look forward to working with management and other board members at Augme Technologies as the Company begins to leverage the potential of its comprehensive mobile marketing solution with a growing number of major brand-name companies," stated Mr. Reese. "This is an exciting time for Augme and for the mobile marketing industry due to the critical importance of being able to interact directly with consumers via their smartphones and other Internet-enabled devices when they are in the process of making purchase decisions."

"David Reese has extensive experience in digital media, having served as CEO of ACTV, Inc., and such experience should prove invaluable to Augme and its shareholders," noted Paul Arena, Chief Executive Officer of Augme Technologies, Inc. "ACTV provided proprietary technologies, tools, and technical and creative services for interactive television advertising, personalized programming applications and enhanced media. David structured and led the development of ACTV's relationships with important strategic partners, including dominant wireless carriers and media companies. While President and COO of ACTV, the company achieved a market value in excess of $3 billion on the New York Stock Exchange. Mr. Reese subsequently arranged the sale of ACTV to OpenTV, which was then a subsidiary of Liberty Media."

David Reese

Mr. Reese is a member of the advisory board of Penn State's College of Information, Sciences and Technology. He was the first advisory board chair at the inception of the College in 1999, and he continues to serve on the College's development committee. Mr. Reese is recognized as an Alumni Fellow, the highest honor bestowed by Penn State's Alumni Association, and he was recognized by Penn State as the Volunteer of the Year in 2004.

Having graduated from Penn State in 1978 with a B.S. degree in Accounting, Mr. Reese began a ten-year career with Deloitte & Touche, an international consulting and auditing organization, where he specialized in the consumer electronics field and served a number of industry-leading clients, including Toshiba and Panasonic. Mr. Reese is a member of the American Institute of Certified Public Accountants.

Mr. Reese joined ACTV, Inc. in 1988 as Chief Financial Officer and was subsequently promoted to Executive Vice President in 1992, President and Chief Operating Officer in 1999, and Chairman and Chief Executive Officer in 2001. ACTV was acquired by then Liberty Media subsidiary OpenTV, which provides high quality technology, services and end-to-end solutions that enable intuitive and personalized viewing experiences by consumers of television content on a global scale. OpenTV, headquartered in San Francisco, is now a subsidiary of the Kudelski Group and has offices worldwide. 

Mr. Reese was appointed Chairman of API Systems Inc. in 2008. API is an innovative IT solutions provider to the telecommunications and pharmaceutical industries. The company has a recognized expertise in virtualized desktop processes and applications geared toward multinational organizations. API Systems, headquartered in Denville, New Jersey, was founded in 1992.

About Augme Technologies, Inc.

Augme Technologies, Inc. (OTCBB: AUGT) is the technology and services leader in interactive media marketing platforms that enable marketers and agencies to seamlessly integrate brands, promotions, video and other digital content through the power of the Internet and mobile communications. Augme's intuitive new media marketing platforms allow companies to quickly create, deploy and measure rich-media, interactive marketing campaigns across all networks and devices. Campaigns built on Augme marketing platforms strengthen customer loyalty by delivering personalized brand experiences to customers where they work, play and live. By leveraging the power of its AD LIFE™ mobile marketing solution with complementary services such as video content delivery (BOOMBOX®) and ad network provisioning (AD SERVE™), Augme connects brands and content to consumers in a network of mobile and multimedia experiences that enables companies and their marketing agencies to build sales and monetize brand interactions. Augme is headquartered in New York City. For more information, visit

Augme Technologies, Inc.™, Augme™, AD LIFE™, BOOMBOX®, AD SERVE™ and the Augme logo are trademarks of Augme Technologies, Inc. All rights reserved.

Forward-Looking Statements

This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements regarding our expected future financial position, results of operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and objectives of management for future operations, as well as statements that include words such as "anticipate," "if," "believe," "plan," "estimate," "expect," "intend," "may," "could," "should," "will," and other similar expressions are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control, which may cause actual results, performance, or achievements to differ materially from anticipated results, performance, or achievements. Factors that may cause actual results to differ materially from those in the forward-looking statements include those set forth in our Form 10-K and other reports filed with the SEC. We are under no obligation to (and expressly disclaim any such obligation to) update or alter our forward-looking statements, whether as a result of new information, future events or otherwise.

Contact Information

  • Contact:
    For Augme Technologies, Inc.

    Investor Relations Contact:
    RJ Falkner & Company, Inc.
    Investor Relations Counsel
    (830) 693-4400

    Public Relations Contact:
    Rachel Carr, SVP
    DKC Public Relations
    (212) 981-5253