SOURCE: Augme Technologies, Inc.

Augme Technologies, Inc.

August 23, 2013 09:00 ET

Augme Technologies, Inc. Changes Name to Hipcricket, Inc. and Trades Under New Symbol

NEW YORK, NY--(Marketwired - Aug 23, 2013) - Augme Technologies, Inc. (OTCQB: AUGT), ("Augme" or the "Company"), a technology and services leader in interactive media and mobile marketing and mobile advertising, announced that the Company is changing its name to Hipcricket, Inc. effective as of the close of business today. The Company's common stock will continue to be quoted on the OTCBB and the OTCQB under the new symbol HIPP. Going forward, the company intends to conduct its business under the name Hipcricket, Inc.

Ivan Braiker, CEO of Augme stated, "The formal name change of our Company to Hipcricket is intended to more accurately reflect our vision, operations and long-term goals. We strongly believe the Hipcricket name provides us with broader marketplace appeal, recognition and scalability that will help us grow the company and build long-term brand equity as we look toward the next chapter of our business." 

In connection with the name change, the Company will introduce a new program that will also allow users to receive Hipcricket press releases and coverage updates via text message directly to their mobile devices. Users can opt in to this program by texting "NEWS" to 24474.

About Augme Technologies, Inc.
Augme® Technologies, Inc. (OTCQB: AUGT) provides a unified mobile engagement platform that drives awareness, sales, and loyalty. The AD LIFE® platform has been used by internationally recognized brands and agencies to power over 250,000 campaigns across SMS, 2D/QR codes, mobile websites, advertising networks, social media, and branded apps.

Augme is headquartered in Kirkland, Washington, with operations in New York City, Atlanta, Dallas, Los Angeles, San Francisco, Chicago, and Miami. For additional Hipcricket news and information, please visit www.hipcricket.com or text "NEWS" to 24474.

Augme Technologies™, Hipcricket®, Augme®, AD LIFE®, BOOMBOX®, AD SERVE® and the Augme logo are trademarks of Augme Technologies, Inc. All rights reserved. 2009-13.

Forward-Looking Statements

This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements regarding our expected future financial position, results of operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and objectives of management for future operations, as well as statements that include words such as "anticipate," "if," "believe," "plan," "estimate," "expect," "intend," "may," "could," "should," "will," and other similar expressions are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control, which may cause actual results, performance, or achievements to differ materially from anticipated results, performance, or achievements. Factors that may cause actual results to differ materially from those in the forward-looking statements include those set forth in Augme's Form 10-K for the year ended February 28, 2013, and more recent reports filed with the SEC. Augme Technologies, Inc. is under no obligation (and expressly disclaims any such obligation) to update or alter such forward-looking statements, whether as a result of new information, future events or otherwise.

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