SOURCE: Augme Technologies, Inc.

Augme Technologies, Inc.

February 02, 2011 08:28 ET

Augme Technologies, Inc. Engages Goodwin Procter

NEW YORK, NY--(Marketwire - February 2, 2011) -   Augme Technologies, Inc. (OTCBB: AUGT), a technology and services leader in interactive media marketing that offers the only patented and innovative end-to-end mobile marketing platform, today announced that it has retained Goodwin Procter, LLP, a leading national law firm. Goodwin Procter, with 850 attorneys, has offices in Boston, Hong Kong, London, Los Angeles, New York, San Diego, San Francisco, Silicon Valley, and Washington, D.C.

A pioneer in Internet and mobile marketing and services, Augme Technologies has developed an extensive intellectual property portfolio, and it believes that widespread infringement of the Company's IP claims exists in the marketplace.

"With Goodwin's assistance, we will continue to identify possible violations of our intellectual property rights and, if appropriate, to initiate legal proceedings against suspected infringers of such rights," noted Paul Arena, Chief Executive Officer of Augme Technologies, Inc.

The Goodwin team is headed by Thomas Scott, a partner in the firm's Litigation Department and chair of its Intellectual Property Group. Mr. Scott specializes in such intellectual property issues as patent prosecution, litigation and licensing, appellate practice (especially before the Federal Circuit) and technology licensing. He has developed significant patent portfolios for financial institutions and patent licensing organizations, and has negotiated patent licenses that have collectively generated more than $650 million in royalties.

"Tom Scott heads a strong team of highly respected attorneys," continued Arena. "With Goodwin's counsel, we will continue to evaluate opportunities to maximize and monetize the value of our intellectual property assets."

About Augme Technologies, Inc.

Augme Technologies, Inc. (OTCBB: AUGT) provides strategic services and mobile technology to leading consumer and healthcare brands. Augme's AD LIFE™ mobile marketing technology platform allows marketers, brands, and agencies the ability to plan, create, test, deploy, and track mobile marketing programs. Through the use of consumer response tags (CRTs) such as 2D codes, UPC codes, SMS, and Image Recognition, AD LIFE™ facilitates consumer brand interaction and the ability to track and analyze campaign results. Using its own patented device-detection and proprietary mobile content adaptation software, AD LIFE™ solves the mobile marketing industry problem of disparate operating systems, device types, and on-screen mobile content rendering. Augme also provides business to consumer utilities including national mobile couponing solutions, strategic mobile healthcare tools, custom mobile application development, and consumer data tracking and analytics. In addition to AD LIFE™, Augme owns and licenses the digital broadcast platform BOOMBOX®. Augme is headquartered in New York City. For more information, visit

Augme Technologies, Inc.™, Augme™, AD LIFE™, AD BOOM™, AD SERVE™ and the Augme logo are trademarks of Augme Technologies, Inc. All rights reserved. 2009-10.

Forward-Looking Statements

This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements regarding our expected future financial position, results of operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and objectives of management for future operations, as well as statements that include words such as "anticipate," "if," "believe," "plan," "estimate," "expect," "intend," "may," "could," "should," "will," and other similar expressions are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control, which may cause actual results, performance, or achievements to differ materially from anticipated results, performance, or achievements. Factors that may cause actual results to differ materially from those in the forward-looking statements include those set forth in our Form 10-K and other reports filed with the SEC. We are under no obligation to (and expressly disclaim any such obligation to) update or alter our forward-looking statements, whether as a result of new information, future events or otherwise.

Contact Information

  • Contact:
    For Augme Technologies, Inc.
    Investor Relations Contact:
    RJ Falkner & Company, Inc.
    Investor Relations Counsel
    (830) 693-4400 or

    Public Relations Contact:
    Rachel Carr, SVP
    DKC Public Relations
    (212) 981-5253