SOURCE: Augme Technologies, Inc.

Augme Technologies, Inc.

September 07, 2010 08:28 ET

Augme Technologies, Inc. Expects Second Quarter Revenues to Exceed $600,000

Revenues From AD LIFE™ Mobile Platform Exceeding Expectations Due to Strong Customer Demand, Allowing Second Quarter Sales to More Than Double First Quarter Levels

NEW YORK, NY--(Marketwire - September 7, 2010) -  Augme Technologies, Inc. (OTCBB: AUGT), a leading developer and provider of patented and innovative smart mobile technology, today announced that it expects to report revenues in excess of $600,000 for its second quarter, which ended August 31, 2010. This represents an incremental increase of more than 100% relative to sales of $286,323 in the quarter ended May 31, 2010.

These financial results represent the fifth consecutive quarter of sequential revenue growth averaging approximately 100% each quarter on a compound basis for the Company. "Our second quarter was particularly notable due to strong and expanding customer demand for our AD LIFE (Augme Mobile) interactive mobile marketing services," stated Paul Arena, Chief Executive Officer of Augme Technologies, Inc. "Our ability to create, deliver, manage and track interactive marketing campaigns targeting mobile consumers through traditional advertising channels represents a powerful platform for manufacturers of national and regional brand-name products and their advertising agencies. This should allow high rates of sales growth to continue as the platform is utilized across multiple brands under individual master contracts. Our goal remains to build AD LIFE into the premier mobile marketing provider for the world's largest consumer companies and their marketing agencies."

Business Outlook

The Company has received a combination of signed agreements, initialed scope of work documents and commitments for AD LIFE services valued at more than $2,000,000 during the past thirty days from four Fortune 100 companies, four Fortune 200 companies and one Global Fortune 500 company.

Intellectual Property Portfolio

Augme's solutions are supported by its intellectual property portfolio, and the Company now owns three patents and has been notified that one additional patent will be allowed pending formal issuance by the United States Patent & Trademark Office ("USPTO"). Additional patent applications are pending or in process for filing. The patents contain a broad range of claims covering the Company's proprietary technologies and products. Augme also owns four trademarks protecting the names of its products and identity in the marketplace.

Litigation Update

Tacoda, Inc., AOL, LLC, Time Warner, Inc., and Platform-A, Inc. 

In 2007, Augme filed a lawsuit against Tacoda, Inc. in the U.S. District Court, Southern District of New York, alleging infringement of Augme-owned U.S. Patent Nos. 6,594,691 ("Method and System for Adding Function to a Web Page") and 7,269,636 ("Method and Code Module for Adding Function to a Web Page"). 

In Augme's case against Tacoda, Inc., AOL, LLC, Time Warner, Inc. and Platform-A, Inc., Judge Robert W. Sweet endorsed a letter on August 26, 2010 that was dated August 17, 2010, requesting that the Court assign to Magistrate Judge Ronald L. Ellis the above action for settlement purposes.

Yahoo! Inc.

On November 16, 2009, Augme filed a Complaint against Yahoo! Inc. for patent infringement relating to U.S. Patent Nos. 6,594,691 and 7,269,636, which patents relate to methods and systems for delivery of selected content from a network to a web page visitor. The matter is currently pending in the United States District Court for the Northern District of California, Case No. C-09-5386 EDL. The remedies available to Augme, if successful, include an injunction prohibiting any infringing actions, an award of damages adequate to compensate for the infringement, and costs of the action. 

A settlement conference was held on July 28, 2010. An order was issued by Magistrate Judge Elizabeth D. Laporte directing that the parties attending the settlement conference be members of management with full knowledge of the case and full authority to settle. It was also ordered that all proceedings relating to the settlement conference were to be held confidential, that all information disclosed between the parties would be subject to the strict confidentiality requirements of settlement conference practices, and that this confidentiality would carry on subsequent to the meeting.

About Augme Technologies, Inc.
Augme Technologies, Inc. (OTCBB: AUGT) is the technology and services leader in interactive media marketing platforms that enable marketers and agencies to seamlessly integrate brands, promotions, video and other digital content through the power of the Internet and mobile communications. Augme's intuitive new media marketing platforms allow companies to quickly create, deploy and measure rich-media, interactive marketing campaigns across all networks and devices. Campaigns built on Augme marketing platforms strengthen customer loyalty by delivering personalized brand experiences to customers where they work, play and live. By leveraging the power of its AD LIFE™ mobile marketing solution with complementary services such as video content delivery (AD BOOM™) and ad network provisioning (AD SERVE™), Augme connects brands and content to consumers in a network of mobile and multimedia experiences that enables companies and their marketing agencies to build sales and monetize brand interactions. Augme is headquartered in New York City. For more information, visit

Augme Technologies, Inc.™, Augme™, AD LIFE™, AD BOOM™, AD SERVE™ and the Augme logo are trademarks of Augme Technologies, Inc. All rights reserved.

Forward-Looking Statements

This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements regarding our expected future financial position, results of operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and objectives of management for future operations, as well as statements that include words such as "anticipate," "if," "believe," "plan," "estimate," "expect," "intend," "may," "could," "should," "will," and other similar expressions are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control, which may cause actual results, performance, or achievements to differ materially from anticipated results, performance, or achievements. Factors that may cause actual results to differ materially from those in the forward-looking statements include those set forth in our Form 10-K and other reports filed with the SEC. We are under no obligation to (and expressly disclaim any such obligation to) update or alter our forward-looking statements, whether as a result of new information, future events or otherwise.

Contact Information

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