SOURCE: Augme Technologies, Inc.

Augme Technologies, Inc.

October 18, 2010 08:28 ET

Augme Technologies, Inc. Opens Center of Excellence

New Technology Group Will Collaborate to Bolster Existing Ad Life™ Mobile Platform With Additional Features and Functions That Expand Capabilities for Growing Enterprise Client Base

NEW YORK, NY--(Marketwire - October 18, 2010) -  Augme Technologies, Inc. (OTCBB: AUGT), a technology and services leader in interactive media marketing solutions that offers the only patented and innovative end-to-end mobile marketing platform, today announced the opening of its technology development Center of Excellence (the "Center") in Atlanta, Georgia.

The new Center provides a flagship location to build and improve upon the Company's competitive advantage through industry leadership. Augme Technologies, Inc. focuses on a mobile marketing engine and delivery platform that drives advertising and promotions for the large and growing wireless device marketplace on behalf of its large enterprise clientele. The Company's Ad Life mobile platform is built upon a reputation for fast, flexible, and quality execution of deliverables.

"The Center of Excellence, under the guidance of our senior development team, will collaborate and coordinate its activities with our production group at the University of Arizona Technology Park in Tucson, Arizona, and our offshore production and development resources in India," stated Paul Arena, Chief Executive Officer of Augme Technologies, Inc. "It will also tap into resources available at other organizations, including the Technology Association of Georgia ("TAG"), MIT's Enterprise Forum, the Atlanta Technology Development Center at Georgia Tech ("ATDC") and other colleges and universities, to continue the deployment of leading-edge 'best of breed' competitive solutions for our major brand clients."

The new Center will:

  • Perform testing and assessment for each mobile technology and certify only those that meet the standards of the Center. By meeting this "Gold Standard" requirement, the technologies are then Ad Life certified and deployable to the market. 
  • Maintain an industry reputation for innovation and responsive education, training, and delivery of technologies for the mobile marketing industry.
  • Act as a broker of information and resources related to the mobile marketing industry for major consumer brand companies, advertising agencies, community and technical colleges, secondary educational institutions, and four-year colleges and universities.
  • Translate mobile marketing industry research into practical solutions utilizing a "best practices" approach.
  • Provide system coordination, coaching, and mentoring to assist organizations in building seamless educational and work-related solutions for mobile marketing Software as a Service ("SaaS") delivery and deployment.
  • Develop, write and apply for new and patentable intellectual property.

"The business world is just beginning to recognize that new digital advertising tools for wireless mobile marketing are more than mechanical gimmicks for creating worlds of illusion, but represent powerful new and transformational advertising delivery methods with unique powers of expression and consumer interaction," added Arena. "Our new technology development Center of Excellence was established to ensure that Augme maintains a competitive advantage in a nascent and white-hot market that is poised to rapidly gain market share within the multi-billion dollar advertising world."

About Augme Technologies, Inc.

Augme Technologies, Inc. (OTCBB: AUGT) is the technology and services leader in interactive media marketing platforms that enable marketers and agencies to seamlessly integrate brands, promotions, video and other digital content through the power of the Internet and mobile communications. Augme's intuitive new media marketing platforms allow companies to quickly create, deploy and measure rich-media, interactive marketing campaigns across all networks and devices. Campaigns built on Augme marketing platforms strengthen customer loyalty by delivering personalized brand experiences to customers where they work, play and live. By leveraging the power of its AD LIFE™ mobile marketing solution with complementary services such as video content delivery (BOOMBOX®) and ad network provisioning (AD SERVE™), Augme connects brands and content to consumers in a network of mobile and multimedia experiences that enables companies and their marketing agencies to build sales and monetize brand interactions. Augme is headquartered in New York City. For more information, visit

Augme Technologies, Inc.™, Augme™, AD LIFE™, BOOMBOX®, AD SERVE™ and the Augme logo are trademarks of Augme Technologies, Inc. All rights reserved.

Forward-Looking Statements

This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements regarding our expected future financial position, results of operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and objectives of management for future operations, as well as statements that include words such as "anticipate," "if," "believe," "plan," "estimate," "expect," "intend," "may," "could," "should," "will," and other similar expressions are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control, which may cause actual results, performance, or achievements to differ materially from anticipated results, performance, or achievements. Factors that may cause actual results to differ materially from those in the forward-looking statements include those set forth in our Form 10-K and other reports filed with the SEC. We are under no obligation to (and expressly disclaim any such obligation to) update or alter our forward-looking statements, whether as a result of new information, future events or otherwise.

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