SOURCE: Augme Technologies, Inc.

Augme Technologies, Inc.

October 10, 2012 08:00 ET

Augme Technologies, Inc. Reports Second Quarter Fiscal 2013 Results

Revenue Increases 22% Q/Q to $6.2 Million

NEW YORK, NY--(Marketwire - Oct 10, 2012) - Augme® Technologies, Inc. (OTCBB: AUGT), ("Augme") ("the Company") a technology and services leader in interactive media and mobile marketing and mobile advertising, today announced its operating results for the second quarter of fiscal 2013 ended August 31, 2012.

Second Quarter Highlights:

  • Revenue totaled $6.2 million, compared to $5.1 million in the first quarter of fiscal 2013 ended May 31, 2012, a 22% increase.
  • New order bookings (the dollar value of contracts signed during the second quarter) totaled $7.9 million. Approximately 71% of new orders were received from existing customers and 29% from new customers.
  • Backlog (the dollar value of signed contracts including deferred revenue and unbilled revenue) totaled $18.9 million as of August 31, 2012, compared to $17.4 million at May 31, 2012, a 9% increase.
  • Customers completed 29,000 campaigns in the second quarter, the highest number in the Company's history.
  • Exhibited ability to scale by working with a leading financial services company to engage more than 20,000 sales associates.

"During the second quarter, Hipcricket's operations continued to grow through the acquisition of new customers and increased spending by existing customers on mobile marketing and advertising campaigns," said Robert F. Hussey, Interim Chief Executive Officer. "We managed more campaigns in our AD LIFE® platform than any previous quarter, delivered strong new order bookings and ended the quarter with a record backlog of $18.9 million."

Added Hussey, "We are in the process of implementing the restructuring plan announced on September 21st, removing approximately $6.0 million of annualized operating expenses in the areas of corporate staffing and other non-revenue generating costs. In addition, we have taken steps to slow down the pace of investments in our IP portfolio and expect to reduce capitalized IP costs from approximately $1.5 million per quarter to less than $500,000 per quarter by the end of the current quarter. 

"As part of this restructuring plan, we are strategically focusing our resources going forward on driving Hipcricket's revenue growth and efficiently serving the expanding needs of our customers," continued Hussey. "Consistent with this refined strategic direction, we are now planning a path to operating cash flow breakeven based solely on the Hipcricket operations. 

"As more companies test mobile marketing and advertising concepts and more customers increase their budget allocation to mobile marketing and advertising campaigns, the opportunities for growth are abundant and we believe that Hipcricket's market recognition, established customer base and proprietary AD LIFE® platform position the Company to take full advantage of these opportunities," concluded Hussey. "Against this backdrop for growth and combined with the cost actions taken, we now expect to reach operating cash flow breakeven in the second quarter of fiscal 2014, ending August 31, 2013, on quarterly revenue of $10.0 million, for a $40.0 million annualized run rate. To reach $10.0 million in quarterly revenue we still expect to generate sequential revenue growth on average between 15% and 20%."

Second Quarter Financial Results

For the quarter ended August 31, 2012, the Company reported revenue of approximately $6.2 million, an increase of 51% when compared with pro-forma revenue of approximately $4.1 million for the quarter ended August 31, 2011 and an increase of approximately 22% versus revenue of $5.1 million in the quarter ended May 31, 2012. In the second quarter of fiscal 2012, which ended August 31, 2011, Augme reported revenue of $1.3 million.

Pro-forma results for the second quarter of fiscal 2012, which ended August 31, 2011, include results for Hipcricket, Inc., which Augme acquired on August 25, 2011.

Mobile Marketing accounted for 69% of revenue and Mobile Advertising Solutions accounted for 31% of revenue during the second quarter of fiscal 2013. Mobile Marketing revenue includes sales of messaging, mobile web and services; of these revenues approximately 70% were SaaS-based licenses.

Gross profit (revenue minus cost of revenue) increased 32% to $3.7 million, or 60% of revenue, for the second quarter of fiscal 2013, versus pro-forma gross profit of $2.8 million, or 69% of revenue, for the second quarter of fiscal 2012, and increased 18% when compared with gross profit of $3.1 million, or 62% of revenue, for the first quarter of fiscal 2013. The decrease in the gross profit margin when compared to both prior periods reflects the Company's shifting mix of business towards mobile ad network sales. The percentage of business derived from mobile ad network sales accounted for 31% of second quarter revenue compared with approximately 12% in the second quarter of fiscal 2012 and 27% of first quarter fiscal 2013 revenue.

Selling, general and administrative expenses increased 17% to $10.9 million for the second quarter of fiscal 2013 versus $9.3 million pro forma for the second quarter of fiscal 2012 and increased approximately 2% when compared with $10.7 million for the first quarter of fiscal 2013. The increase in expenses from the first quarter is primarily due to increased sales and marketing expenses.

The Company recorded a net loss of $2.3 million, or $0.02 per share, for the second quarter of fiscal 2013 versus a pro forma net loss of $6.8 million, or $0.08 per share, for the second quarter of fiscal 2012, and a net loss of $7.6 million, or $0.08 per share, in the first quarter of fiscal 2013. For the second quarter of fiscal 2012, Augme reported a net loss of $6.0 million, or $0.08 per share.

Operating results and non-cash charges are as follows:

Augme Technologies, Inc.  
       Three Months Ended (in millions)  
    August 31, 2012     May 31, 2012     August 31, 2011  
Earnings before non-cash charges                        
Net loss as reported (GAAP)   $ (2.3 )   $ (7.6 )   $ (6.0 )
Stock option and warrant expense     1.5       1.4       1.9  
Depreciation and amortization     1.6       1.5       0.3  
Change in acquisition contingent consideration     (4.9 )     -       -  
(1) Earnings before non-cash charges   $ (4.1 )   $ (4.7 )   $ (3.8 )
(1)   Earnings before non-cash charges. Generally, a non-GAAP financial measure is a numerical measure of a company's performance, financial position or cash flow that either excludes or includes amounts that are not normally excluded or included in the most directly comparable measure calculated and presented in accordance with GAAP. Earnings before non-cash charges is defined as net loss before depreciation expense on our fixed assets, amortization expense (including impairment) on our intangible assets, stock-based compensation and share based payments expense, and the change in acquisition contingent consideration. Earnings before non-cash charges should not be construed as a substitute for net loss or net cash provided by (used in) operating activities (all as determined in accordance with GAAP) for the purpose of analyzing our operating performance, financial position and cash flows, as this measure is not defined by GAAP. However, the Company regards Earnings before non-cash charges as a complement to net loss and other GAAP financial performance measures, including an indirect measure of operating cash flow.

Conference Call Information

Management will host a conference call to discuss these results on Wednesday, October 10, 2012 at 11:00 a.m. EDT. To participate in the conference call, please call 866-625-0328 (domestic call-in) or 706-643-2088 (international call-in) and reference code #35934543.

A live webcast and replay will be available in the investor events section of Augme's website ( All participants should call or access the website approximately 10 minutes before the conference begins.

A telephone replay of the conference call will be available from 2:00 p.m. EDT on October 10, 2012 until 11:59 p.m. EDT on October 17, 2012 by calling 855-859-2056 (domestic) or 404-537-3406 (international) and entering confirmation #35934543. An archived replay of the conference call will also be available in the corporate section of the company's website.

About Augme Technologies, Inc.

Augme® Technologies, Inc. (OTCBB: AUGT) provides strategic services and mobile marketing technology to leading consumer and healthcare brands. Selling its products and services under the Hipcricket brand, Augme's platform has provided measurable successes in over 225,000 campaigns for its clients, which include many of America's brand-name leaders (e.g., Macy's, MillerCoors and Clear Channel) in a variety of industries, along with their agencies.

Augme's offerings allow marketers, brands, and agencies to plan, create, test, deploy, and track mobile marketing programs across every mobile channel, including SMS, MMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. Augme's AD LIFE® platform facilitates consumer brand interaction and the ability to track and analyze campaign results. Using its own patented device-detection and proprietary mobile content adaptation software, AD LIFE® solves the mobile marketing industry problem of disparate operating systems, device types, and on-screen mobile content rendering. Augme also provides business-to-consumer solutions, including national mobile couponing campaigns, strategic mobile healthcare tools, custom mobile application development, and consumer data tracking and analytics. In addition to AD LIFE®, Augme in 2011 acquired the assets of Hipcricket, Inc. and JAGTAG, Inc. and licenses the digital broadcast platform BOOMBOX®. Augme is headquartered in New York City, with operations in Seattle, Atlanta, Dallas, Los Angeles, San Francisco, Chicago, Miami and Tucson. For more information visit or

Augme Technologies™, Hipcricket®, Augme®, AD LIFE®, BOOMBOX®, AD SERVE® and the Augme logo are trademarks of Augme Technologies, Inc. All rights reserved. 2009-12.

Forward-Looking Statements

This release includes forward-looking statements. All statements regarding the expected results of our restructuring and our expected future financial position, including management's revenue guidance, results of operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and objectives of management for future operations, as well as statements that include words such as "anticipate," "if," "believe," "plan," "estimate," "expect," "intend," "may," "could," "should," and other similar expressions are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control, which may cause actual results, performance, or achievements to differ materially from anticipated results, performance, or achievements. Factors that may cause actual results to differ materially from those in the forward-looking statements include those set forth in Augme's Form 10-K for the year ended February 29, 2012 and more recent reports and registration statements filed with the SEC. Augme Technologies, Inc. is under no obligation (and expressly disclaims any such obligation) to update or alter such forward-looking statements, whether as a result of new information, future events or otherwise.

Augme Technologies, Inc.  
Consolidated Balance Sheet  
    August 31, 2012 (unaudited)     February 29, 2012  
CURRENT ASSETS                
  Cash and cash equivalents   $ 475,784     $ 11,428,825  
  Accounts receivable, net     4,768,360       3,734,945  
  Prepaid expenses and other current assets     665,862       487,321  
Total current assets     5,910,006       15,651,091  
  Property and equipment, net     179,801       292,492  
  Goodwill     47,484,708       47,484,708  
  Intangible assets, net     40,583,291       36,798,085  
  Long-term investment     200,000       -  
  Deposits     267,007       365,700  
TOTAL ASSETS   $ 94,624,813     $ 100,592,076  
  Accounts payable   $ 3,968,054     $ 2,613,238  
  Accrued liabilities     2,597,618       1,599,792  
  Deferred revenue     869,856       1,050,369  
  Acquisition related contingent consideration     10,999,890       26,000,500  
Total current liabilities     18,435,418       31,263,899  
  Accrued liabilities     80,166       113,277  
TOTAL LIABILITIES     18,515,584       31,377,176  
STOCKHOLDERS' EQUITY                
Common stock, $0.001 par value; 250,000,000 shares authorized; 103,514,733 and 94,434,817 shares issued and outstanding, respectively     10,351       9,443  
Additional paid-in capital     158,492,543       141,738,528  
Accumulated deficit     (82,393,665 )     (72,533,071 )
Total stockholders' equity     76,109,229       69,214,900  
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY   $ 94,624,813     $ 100,592,076  
Augme Technologies, Inc.  
Consolidated Statements of Operations  
    Three months ended  
    August 31, 2012     May 31, 2012     August 31, 2011  
REVENUES   $ 6,189,220     $ 5,078,351     $ 1,287,122  
COST OF REVENUE     2,474,292       1,935,945       412,347  
OPERATING EXPENSES:                        
  Sales and marketing     3,911,686       3,592,537       1,786,142  
  Technology and development     1,833,318       2,176,822       699,836  
  General and administrative     3,541,298       3,442,007       4,096,813  
  Depreciation and amortization     1,589,005       1,494,681       300,724  
Total operating expenses     10,875,307       10,706,047       6,883,515  
LOSS FROM OPERATIONS     (7,160,379 )     (7,563,641 )     (6,008,740 )
OTHER INCOME:                        
  Interest income, net     224       2,645       5,156  
  Acquisition related contingent expense     4,860,557       -       -  
NET LOSS   $ (2,299,598 )   $ (7,560,996 )   $ (6,003,584 )
BASIC AND DILUTED NET LOSS PER SHARE     (0.02 )     (0.08 )     (0.08 )
  Basic and diluted     96,317,373       94,489,673       71,189,143  
Augme Technologies, Inc.  
Consolidated Statements of Operations  
    Six months ended  
    August 31, 2012     August 31, 2011  
REVENUES   $ 11,267,571     $ 2,492,909  
COST OF REVENUE     4,410,237       775,279  
OPERATING EXPENSES:                
  Sales and marketing     7,504,223       3,057,665  
  Technology and development     4,010,140       1,257,824  
  General and administrative     6,983,305       6,888,585  
  Depreciation and amortization     3,083,686       553,256  
Total operating expenses     21,581,354       11,757,330  
LOSS FROM OPERATIONS     (14,724,020 )     (10,039,700 )
OTHER INCOME:                
  Interest income, net     2,869       19,530  
  Acquisition related contingent expense     4,860,557       -  
NET LOSS   $ (9,860,594 )   $ (10,020,170 )
BASIC AND DILUTED NET LOSS PER SHARE     (0.10 )     (0.14 )
  Basic and diluted     95,403,523       70,001,452  
Augme Technologies, Inc.  
Consolidated Statements of Cash Flows  
    Three months ended  
    August 31, 2012     May 31, 2012     August 31, 2011  
Net loss   $ (2,299,598 )   $ (7,560,996 )   $ (6,003,584 )
Adjustments to reconcile net loss to net cash used in operating activities:                        
Depreciation and amortization     1,589,005       1,494,681       300,724  
Bad debt expense     15,074       23,145       392  
Common stock issued for advisory services     625,000       -       -  
Acquisition related contingent expense adjustment     (4,860,557 )     -       -  
Stock option and warrant expense     1,515,630       1,410,627       1,858,112  
Changes in operating assets and liabilities:                        
Accounts receivable     (1,056,321 )     (15,313 )     1,620,076  
Prepaid expenses and other current assets     (112,962 )     (65,579 )     (94,510 )
Deposits     (14,940 )     113,633       49,125  
Accounts payable and accrued liabilities     1,655,034       697,608       (997,994 )
Deferred revenue     9,843       (190,356 )     (1,144,281 )
Long-term liabilities     (12,798 )     (20,313 )     -  
NET CASH USED IN OPERATING ACTIVITIES     (2,947,590 )     (4,112,863 )     (4,411,940 )
Cash paid for purchase of assets of businesses, net of cash acquired     -       -       (2,967,794 )
Cash paid for purchase of patents     (121,452 )     (566,983 )     -  
Cash paid for acquisition related contingent consideration     -       (2,000,000 )     -  
Cash paid for patent defense costs     (860,591 )     (1,393,222 )     (294,358 )
Cash paid for long-term investment     -       (200,000 )     -  
NET CASH USED IN INVESTING ACTIVITIES     (982,043 )     (4,160,205 )     (3,262,152 )
Proceeds received from the exercise of stock options and warrants     1,162,777       86,883       945,764  
NET CASH PROVIDED BY FINANCING ACTIVITIES     1,162,777       86,883       945,764  
NET CHANGE IN CASH AND CASH EQUIVALENTS     (2,766,856 )     (8,186,185 )     (6,728,328 )
CASH AND CASH EQUIVALENTS, BEGINNING OF PERIOD     3,242,640       11,428,825       9,902,802  
CASH AND CASH EQUIVALENTS, END OF PERIOD   $ 475,784     $ 3,242,640     $ 3,174,474  

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