SOURCE: Augme Technologies, Inc.

Augme Technologies, Inc.

July 07, 2011 08:00 ET

Augme Technologies Launches New Branding to Embrace Recent Growth

NEW YORK, NY--(Marketwire - Jul 7, 2011) - Augme Technologies, Inc. (OTCBB: AUGT), a technology and services leader in interactive media marketing that offers the only patented and innovative end-to-end mobile marketing platform, announced the launch of its new branding, which will be initially unveiled today on the Company's website, following a watershed year in Fiscal 2011, during which the Company experienced more than a 700% increase in revenue over the previous year.

Augme launched its mobile marketing business over six years ago as a start-up, and the Company achieved quarterly revenue of approximately $1.0 million for the first time in the fourth quarter of Fiscal 2011. The Company's growth has been particularly fueled this past year by the development of mobile marketing strategies for a growing number of blue chip brands, including Kellogg Company, News Corp. of America, LIONSGATE®, Constellation Wines U.S., and several leading pharmaceutical and consumer products companies.

"Augme has experienced exponential growth quickly due to its patented AD LIFE™ mobile platform, allowing us to focus on building relationships with brands in an expanding number of industry verticals," stated David Apple, Chief Marketing Officer of Augme Technologies, Inc. "Now, we are ready to embrace our message to clients, capitalize on our growth and express our industry leadership through our new brand positioning."

Augme's new brand will include a visual and verbal communication of the company's essence. The new brand is expressed through some key design refreshes including a simplified logo that reflects the company's clear mission: "mSolutions for mMarketing." The two leading products are mConsumer and mHealth, providing first class mobile solutions for consumer-facing and healthcare industry-facing companies.

A key element in Augme's emergence as an industry leader extending brands to the mobile environment, involves its patented AD LIFE™ platform, which utilizes the most advanced mobile-content adaptation software in the industry. Its patented "content targeting" and "device-detection and content rendering" systems ensure that brands reach their relevant audiences across different mobile platforms and providers. Last week, the Company announced its AD LIFE™ v4.0 software-as-a-service ("SaaS") mobile marketing software platform, founded on an application programming interface ("API") architecture and designed to be compatible with the digital infrastructure within any enterprise.

"AD LIFE™ v4.0 is built for scale and will guide enterprise clients through the changing technology landscape, while ensuring relevancy in the mobile market," observed Anthony Iacovone, Chief Innovative Officer of Augme Technologies, Inc. "As with the revamping of our brand and website, the new AD LIFE™ v4.0 SaaS platform shows marketers that we are paving the way for a future for brands and enterprises wherein users who interact with their mobile devices are immediately identified, segmented, and delivered personalized content."

"It is this AD LIFE™ v4.0 SaaS platform that is generating license revenues with our brand clients today and is expected to generate additional forms of license revenue for the Company in the future," stated Paul Arena, Chief Executive Officer of Augme Technologies, Inc.

Strategically aligning with the logistical needs of its major global partners, Augme also plans to expand its existing roster of offices in New York, Arizona and Atlanta to the Midwest this summer.

About Augme Technologies, Inc.

Augme Technologies, Inc. (OTCBB: AUGT) provides strategic services and mobile technology to leading consumer and healthcare brands. Augme's AD LIFE™ mobile marketing technology platform allows marketers, brands, and agencies to plan, create, test, deploy, and track mobile marketing programs. Through the use of consumer response tags (CRTs), including 2D codes, UPC codes, SMS, and Image Recognition, AD LIFE™ facilitates consumer brand interaction and the ability to track and analyze marketing campaign results. Using its own patented device-detection and proprietary mobile content adaptation software, AD LIFE™ solves the mobile marketing industry's challenges involving disparate operating systems, device types, and on-screen mobile content rendering. Augme also provides its customers with business-to-consumer utilities, including national mobile couponing solutions, strategic mobile healthcare tools, custom mobile application development, and consumer data tracking and analytics. In addition to AD LIFE™, Augme owns and licenses the digital broadcast platform BOOMBOX®. The Company is headquartered in New York City. For more information, visit

Augme Technologies, Inc.™, Augme™, AD LIFE™, BOOMBOX®, AD SERVE™ and the Augme logo are trademarks of Augme Technologies, Inc. All rights reserved. 2009-11.

Forward-Looking Statements

This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements regarding our expected future financial position, results of operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and objectives of management for future operations, as well as statements that include words such as "anticipate," "if," "believe," "plan," "estimate," "expect," "intend," "may," "could," "should," "will," and other similar expressions are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control, which may cause actual results, performance, or achievements to differ materially from anticipated results, performance, or achievements. Factors that may cause actual results to differ materially from those in the forward-looking statements include those set forth in our Form 10-K and other reports filed with the SEC. We are under no obligation to (and expressly disclaim any such obligation to) update or alter our forward-looking statements, whether as a result of new information, future events or otherwise.

Contact Information

  • Contact:
    For Augme Technologies, Inc.

    Investor Relations Contact:

    Stephanie Prince / Jody Burfening
    Lippert/Heilshorn & Associates, Inc.
    (212) 838-3777 or

    Public Relations Contact:
    Rachel Carr
    DKC Public Relations
    (212) 981-5253