SOURCE: Augme Technologies, Inc.
September 15, 2010 10:25 ET
Augme Technologies Signs DKC Public Relations as Public Relations Agency of Record
National Agency to Provide Strategic Media Support for Augme's Interactive Mobile Marketing Services
NEW YORK, NY--(Marketwire - September 15, 2010) - Augme Technologies, Inc. (OTCBB: AUGT), a leading developer and provider of patented and innovative smart mobile technology, today announced that it has selected DKC Public Relations as its agency of record. DKC will work with Augme to promote the company's interactive mobile marketing services, including AD LIFE™, Augme's patented platform that encourages consumers to interact with ads, products, and services they want to know more about in real time.
AD LIFE™ gives brands and agencies, for the first time, a turnkey mobile solution that helps to create heightened engagement, uplift consumer response, increase sales and establish deeper relationships with consumers. In addition, AD LIFE™ allows customers to connect, interact and build relationships via a variety of media, ranging from magazines, television and radio to newspaper, point of purchase and out of home.
"We selected DKC as our public relations partner due to its impressive knowledge of the mobile marketing industry, expertise across the media landscape, and its outstanding track record of producing results for online and technology-focused companies," said Paul Arena, Chief Executive Officer of Augme Technologies, Inc. "We look forward to working with DKC to help us achieve our PR goals as our company grows."
"We welcome the opportunity to work with a company like Augme that is on the cutting edge within the fast-growing mobile marketing industry," said Rachel Carr, Senior Vice President, DKC. "Augme has a unique story to tell, one that touches both brands and consumers in a world of increased connectivity."
About Augme Technologies, Inc.
Augme Technologies, Inc. (OTCBB: AUGT) is the technology and services leader in interactive media marketing platforms that enable marketers and agencies to seamlessly integrate brands, promotions, video and other digital content through the power of the Internet and mobile communications. Augme's intuitive new media marketing platforms allow companies to quickly create, deploy and measure rich-media, interactive marketing campaigns across all networks and devices. Campaigns built on Augme marketing platforms strengthen customer loyalty by delivering personalized brand experiences to customers where they work, play and live. By leveraging the power of its AD LIFE™ mobile marketing solution with complementary services such as video content delivery (AD BOOM™) and ad network provisioning (AD SERVE™), Augme connects brands and content to consumers in a network of mobile and multimedia experiences that enables companies and their marketing agencies to build sales and monetize brand interactions. Augme is headquartered in New York City. For more information, visit www.augme.com.
Augme Technologies, Inc.™, Augme™, AD LIFE™, AD BOOM™, AD SERVE™ and the Augme logo are trademarks of Augme Technologies, Inc. All rights reserved.
About DKC Public Relations
Founded in 1991, DKC provides public relations and integrated marketing services to a diverse roster of clients, which includes Delta Air Lines, Kraft Foods, New Balance Athletic Shoe, Sprint, Wenner Media, Esquire Magazine, Discovery Communications, Continuum Health Partners and the Children's Health Fund.