SOURCE: Augme Technologies, Inc.

Augme Technologies, Inc.

January 18, 2011 09:30 ET

Augme Technologies Takes News America Marketing's to Mobile Consumers

Premier U.S. Single-Source Marketer Leverages Augme AD LIFE™ Platform to Put Coupons in Hands of Additional Millions via Mobile Phones

NEW YORK, NY--(Marketwire - January 18, 2011) - Augme Technologies, Inc. (OTCBB: AUGT), a technology and services leader in interactive media marketing solutions that offers the only end-to-end mobile marketing platform, today announced that it has expanded the delivery of Web-based coupon selection for News America Marketing's popular online consumer couponing site News America Marketing®, a division of News Corporation (NASDAQ: NWSA) and the premier single-source provider of consumer marketing services in the U.S. and Canada, delivers coupons and messaging for major national and global brands under the SmartSource brand name. Overall, the company produces approximately 165 billion coupons annually through their newspaper insert SmartSource Magazine, their in-store promotions, and, which provides a robust selection of consumer packaged goods coupons online, often with 100 or more available at a time. Through the relationship with Augme and its AD LIFE™ mobile marketing platform, will now be available to mobile phone users across the country. 

By taking their coupons mobile, News America Marketing is taking the next step in expanding their reach, while providing shoppers with a powerful savings option.

"We are very impressed with Augme's ability to transition the experience to a mobile device," said Henri Lellouche, Senior Vice President, iGroup, News America Marketing. "Digital couponing solutions where consumers can clip coupons, select samples, or obtain product information via mobile devices are a game-changing promotional tool."

Augme was instrumental in News America's successful launch of its initial mobile couponing campaign in October 2009. This second phase of the campaign allows shoppers to access the same browsing and coupon selection they find on via their mobile phones, with content, navigation and interactive screens formatted specifically for each individual web-enabled mobile device. Simply by going to, consumers can select which coupons they want to use from any web-enabled phone, smartphone, or other mobile communications device, without having to download any special software or applications. The easily-accessible mobile site stands apart from many coupon "apps" that require not just web-accessibility, but smartphone technology.

"For years SmartSource has allowed consumers to get the most for their shopping dollar," stated Paul Arena, Chief Executive Officer of Augme Technologies, Inc. "We find inserts in our Sunday newspapers, we get SmartSource coupons in stores and online, and now the fastest-growing market of users and shoppers can gain easy access to the same discounts and value via their mobile phones. Augme will continue to work closely with News America Marketing to provide even more flexibility and control for their clients and, ultimately, for consumers. The quest for value hasn't changed, but the places you can find it have certainly expanded."

Furthermore, News America Marketing and its clients can access patented behavioral targeting and consumer response analytics through Augme's AD LIFE™ platform, allowing brand marketers to track individual shopping behavior and coupon redemption metrics. This provides the ability to customize subsequent coupon offers for specific target audiences, raising likely coupon redemption rates even higher.

"The real power behind the AD LIFE mobile platform involves providing our clients with the ability to customize campaigns and coupon delivery based on what the shopper actually wants," observed Augme's Chief Innovation Officer, Anthony Iacovone. "We compare and update mobile interactivity against a database of more than 120 million consumer records, providing a wealth of dynamic information that marketers can use to customize and further enhance shopper response."

About Augme Technologies, Inc.

Augme Technologies, Inc. (OTCBB: AUGT) is the technology and services leader in interactive media marketing platforms that enable marketers and agencies to seamlessly integrate brands, promotions, video and other digital content through the power of the Internet and mobile communications. Augme's intuitive new media marketing platforms allow companies to quickly create, deploy and measure rich-media, interactive marketing campaigns across all networks and devices. Campaigns built on Augme marketing platforms strengthen customer loyalty by delivering personalized brand experiences to customers where they work, play and live. By leveraging the power of its AD LIFE™ mobile marketing solution with complementary services such as video content delivery (BOOMBOX®) and ad network provisioning (AD SERVE™), Augme connects brands and content to consumers in a network of mobile and multimedia experiences that enables companies and their marketing agencies to build sales and monetize brand interactions. Augme is headquartered in New York City. For more information, visit

Augme Technologies, Inc.™, Augme™, AD LIFE™, BOOMBOX®, AD SERVE™ and the Augme logo are trademarks of Augme Technologies, Inc. All rights reserved.

Forward-Looking Statements

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