October 05, 2011 08:00 ET

Augmented Reality Leader GoldRun Brings OMGPOP's Mobile iOS Game Puppy World Off the Screen and Into the World

NEW YORK, NY--(Marketwire - Oct 5, 2011) - GoldRun, a leader in augmented reality marketing programs, announced today that it has teamed up with social game developer and publisher OMGPOP to launch an augmented reality campaign for the massively popular game Puppy World. GoldRun ( will deploy the game in two stages: first, in a globally available "run" where anyone around the world will be able to interact with a selection of Puppy World characters; and in part two, with a series of geo-specific runs in which parks in major cities across the country have been identified as geo-fenced "hot zones" for the virtual puppies. Both stages of the game will enable fans to take photos of the virtual characters in a real world space. By taking photos, fans earn points and compete against each other with a winner ultimately choosing what new breed of puppies will be added to the Puppy World app. The game will launch with 3 virtual puppies and then a new one will be introduced each Friday with the game lasting for a month.

GoldRun is extending the reach of the popular social and mobile game into the physical world by allowing users to snap a photo of their virtual puppy in a real world space. Fans of the Puppy World game are encouraged to share their photos of the virtual characters with friends and family on Facebook and Twitter, getting points for every photo taken and competing on a leader board.

"Partnering with OMGPOP was a natural fit for us because mobile games and our social lives are increasingly overlapping and GoldRun's use of augmented reality allows us to take popular virtual characters like those in Puppy World and bring them into people's physical lives in new, engaging and unexpected ways," says GoldRun Founder and CEO Vivian Rosenthal. GoldRun as a platform can allow web and mobile games to leverage their characters in the real world, and help with new customer acquisition for the games.

"We think that GoldRun is very unique and cool application that targets our audience and allows for a fun and engaging experience by leveraging our game characters outside of the game itself. It's a great way of extending our brand and reaching a larger audience through another App, and drives new user acquisition," says Wilson Kriegel, Chief Revenue Officer at OMGPOP.

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