SOURCE: Aunt Fannie's

Aunt Fannie's

March 17, 2016 08:17 ET

Aunt Fannie's Introduces New Line of Food-Based Cleansers

The Brand's New Product Line Is Helping to Reduce the Number of Chemicals Encountered in Our Homes Daily

PORTLAND, OR--(Marketwired - March 17, 2016) - According to the EPA, indoor air pollution levels can be 200 to 500 percent greater than outdoor levels due to chemical releases from conventional household cleaners. Today Aunt Fannie's, Inc., a line of highly-effective, food-based Healthy Housekeeping™ solutions, introduces new household and food service cleansers that will drastically reduce the number of harmful chemicals in homes and food establishments across America.

Unlike other conventional cleaners on the market, Aunt Fannie's Cleaning Vinegar is created with food-based ingredients, which makes it so safe it can be used directly on food or to clean food-contact surfaces. Complementary to the company's popular FlyPunch!, this new line of cleansers further supports Aunt Fannie's mission to empower families to take back their homes from toxins, make restaurants safer places to share a meal and help food manufacturers create wholesome foods without risk of chemical contamination.

"Conventional cleaners do more harm than good for our bodies because they are filled with harsh, unregulated chemicals," explains Mat Franken, Founder of Aunt Fannie's. "After my son's diagnosis with 'common' health issues like eczema, asthma, and food allergies, and realizing how many other families are going through the same thing due to household chemicals, I have been determined to find solutions to help take the question out of healthy housekeeping, whether in the home or business."

While vinegars are 99% effective at killing germs and microbials, and are a safe, food-based, natural cleaning product, they aren't often put to use largely because of their smell. Aunt Fannie's Cleaning Vinegars have all the cleaning power of vinegar, without the vinegar smell -- making them just as, and in some cases more, effective than commercial cleaners. Made from garden-fresh herbs and fruits, Aunt Fannie's Cleaning Vinegars are available in four aromatic varieties, Eucalyptus, Lime Mint, Sweet Mandarin and Lavender, making healthy housekeeping easy and enjoyable.

"Our team is excited to bring these fresh, safe-for-your-body products to market," said Franken. "Whether you're cleaning your kitchen, floors, windows, or bathrooms, we are committed to continuously innovating toward a healthier indoor environment with ingredient transparency, authenticity and cleaning power."

Aunt Fannie's food-based, safe products are providing solutions for households and food and beverage establishments that are simple, honest and clean.

About Aunt Fannie's

Aunt Fannie's is reinventing cleaning through food-based Healthy Housekeeping™ products. Unable to find truly safe products for his family, Mat Franken founded Aunt Fannie's in 2013 with a mission to create food-based solutions for households, food service establishments, and food manufacturers. FlyPunch!, the leading all natural fruit fly pesticide and Aunt Fannie's Multi-Purpose Cleaners can be found in retailers like Whole Foods nationwide. To find a retailer near you visit

Follow us on Twitter, Instagram & Facebook

The following files are available for download:

Contact Information