SOURCE: Aurora Information Technology, Inc.

Aurora Information Technology, Inc.

December 15, 2014 12:00 ET

Aurora Information Technology, Inc. Launches Client's Physical Rehabilitation Website for Optimal Design and Enhanced Patient Navigation

Medical Website Design Company Aurora Information Technology, Inc. Redesigns Physio Logic Website, Allowing for User-Friendly Navigation and In-Depth Patient Education

COLD SPRING, NY--(Marketwired - Dec 15, 2014) -   Aurora Information Technology, Inc. -- leader in medical website design and medical marketing -- has recently redesigned and launched a website for Physio Logic, a multi-location New York physical therapy, Pilates and sports medicine practice. Physio Logic directed Aurora on its ultimate goals for the new site: a one-stop educational website for its current and future patients. Aurora structured existing company information, added graphics and efficiently organized website layout to best accommodate efficient patient navigation for Physio Logic's new website:

Understanding the nature of the medical industry, including HIPAA regulation requirements and security needs, Aurora is an experienced partner to medical professionals, providing medical marketing services from web design and search engine optimization (SEO) to medical copywriting and logo design.

Aurora's intentions for website redesign and general medical marketing is to keep the client goal in mind. In Physio Logic's case, the team wanted to thoroughly educate patients and answer patient questions through their new platform while still maintaining a sleek design. To do this, Aurora set up user-friendly tabs for easy patient access. For Physio Logic's rehabilitation services, the site features treatment options structured by areas of physical concern. If a patient is looking for relief of an ankle injury, the updated website is set up so a patient can focus on a specific area of the body, without any unnecessary page clutter.

Lynda Salerno-Gehrman, Physio Logic studio director, comments on her favorite part of the redesign: "Our new website clearly defines the three sectors of Physio Logic -- rehabilitation, Pilates and physical medicine."

As any medical practice, Physio Logic uses patient intake forms. With the new website, patients can download information forms and welcome packets in preparation for their first visit. With the new portal, patients also have access to pricing and scheduling for Physio Logic's services and classes.

"The website provides all necessary information, including pricing and scheduling for Pilates classes, massage therapy and acupuncture. It's just overall better navigation for the patient," says Jeanine Robotti, Physio Logic's production manager.

In addition to providing patients with comprehensive information about their injuries and options on how to restore wellbeing, Aurora's redesign also features employee-written blog articles on subjects related to the practice. With topics including fall prevention for seniors and joint cracking, patients can learn more about their condition and have access to facts directly from Physio Logic experts. This approach is also a way for practitioners to get involved and publish their expertise to the website.

Aurora Information Technology, Inc. is located in Cold Spring, N.Y., just 50 miles north of New York City. Providing website design, company logos, marketing support and software programming, Aurora IT specializes in guiding local and international businesses toward their ultimate success goals. With hundreds of clients in the medical industry, Aurora understands the needs of the business and provides robust results for patient navigation.

Visit Aurora's online portfolio. Call 866-573-5773 for a web design consultation.

Google+: +Aurora-itUs

Twitter: @Aurora_InfoTech

LinkedIn: Aurora Information Technology, Inc.

Contact Information

  • Daniel Gilbert
    CEO, President, and Founder
    Aurora Information Technology
    3182 Route 9, Suite 107A
    Cold Spring, New York 10516