SOURCE: Aurora Information Technology, Inc.

Aurora Information Technology, Inc.

June 03, 2009 13:08 ET

Aurora Information Technology, Inc., a Medical Marketing Company, Stimulates the Thinking Behind "Refreshed Logos"

NEW YORK, NY--(Marketwire - June 3, 2009) - According to an article appearing in the May 31, 2009 edition of the New York Times, companies are looking to soften and tone down their images in these grim economic times by merely changing their logo designs. Aurora Information Technology (Aurora IT), based in New York, knows all too well that a company's logo is an immediate visual depiction of who they are and it should embody the image they want to project. Brand recognition is an enduring and effective marketing tool. Achieving aesthetic appeal, drawing attention and creating simplicity at the same time is complicated, but in this economic climate, it's necessary to stand out from the rest.

This perception is evident in the recent logo changes for brands like Wal-Mart, Kraft and Cheer. But even more local outfits are starting to catch on the idea behind this "refreshed logo" trend. According to the New York Times, these changes turn what were once bold emblems of big business and make them "non-threatening, reassuring, playful, even child-like." They are no longer business behemoths, but friendly and familiar. And the changes are done subtly with a playful use of color, fun symbols and lower-case letters to project a more toned-down, laid back style. Refreshing logos may simply just be a reflection of the "refresh" taking place in a business that wishes to publicize its renewed sense of purpose to its customers.

Aurora IT knows the science behind the psychology of color. As medical practices are refreshing their logos, they are looking at colors that will evoke emotions and responses. The most popular colors in medical logos today are blues and greens, but they are not the harsh, militant blues and greens from the past. The hues are softer, joyful and pleasant. Blues reflect calm and serenity while greens reflect good health and prosperity. The use of greens is even more popular in today's times when people are looking to "go green"; hence the use of floral and botanical symbols in logos.

Aurora IT designs colorful logos for their clients that evoke emotion and demonstrate purpose for their clients. This is evident in their logo creations for clients in the medical field. With liberal use of soft and fun colors, and symbols found in nature, their gallery features thoughtful examples of the trend in refreshed logos. Come see their designs by clicking on the Medical Logo Design tab on the Aurora website.

About Aurora Information Technology

Aurora Information Technology (Aurora IT) is a New York-based medical website design, content management, public relations, and medical marketing firm. A majority of Aurora's healthcare clients have experienced patient caseload growth of 20% or more, with some as high as 50%, after the creation and maintenance of an Aurora IT website. For more information about Aurora's medical logo, website design, and healthcare marketing services, call 1-914-591-7236, or visit them online at