SOURCE: Steelwedge Software, Inc.

June 13, 2006 08:00 ET

Aurora Networks Selects Steelwedge Software for On-Demand Collaborative Sales Forecasting and Planning

PLEASANTON, CA -- (MARKET WIRE) -- June 13, 2006 -- Steelwedge Software, the leader in Sales Planning and Performance Management, announced today that Aurora Networks has selected its Sales Forecasting and Planning On-Demand (hosted) solution to automate sales opportunity configuration and pipeline management, bridging the gaps between sales pipeline opportunity analysis, sales opportunity configuration, and demand planning processes.

Aurora Networks is a leading manufacturer of optical transport systems for broadband networks that support the convergence of digital broadband, voice, video and data applications. With a burgeoning market, Aurora needs an automated, on demand solution to translate sales opportunities into meaningful product demand information tied to BOM-level configuration detail and to incorporate this market intelligence into actionable information.

"Aurora Networks is in a high growth mode and they need scalability in managing sales opportunities and the system design (configuration) associated with each sales opportunity," said Chris Whitted, VP Sales for Steelwedge. "Their choice of Steelwedge was based on a comprehensive analysis of solutions available in the marketplace. The Steelwedge on-demand technology platform and next generation architecture match Aurora's needs perfectly. Now, instead of chasing data with manual spreadsheets, they will be able to spend more time analyzing configured opportunities and managing the business."

"We are very pleased that Aurora Networks has chosen the Steelwedge on-demand solution for sales opportunity management," said Timothy Campbell, CEO of Steelwedge Software, Inc. "Aurora joins our growing clientele of forward-thinking companies using Enterprise Enabled Excel to develop a Corporate Plan of Record in a dynamic, collaborative environment to improve sales performance management."

About Steelwedge

Steelwedge Software, Inc., is the leading innovator in the emerging field of Sales Planning and Performance Management (SPPM), helping companies create, synchronize and collaborate on sales plans; develop better sales forecasts; and improve field sales performance. Leading customers include Ciena, Qlogic, Enterasys Networks, Harley-Davidson, Juniper Networks and Tellabs. Founded in 2000, Steelwedge is located in Pleasanton, California. For more information, please visit

Steelwedge and all Steelwedge product names are trademarks or registered trademarks of Steelwedge Software, Inc. All other company and product names are trademarks of their respective holders.

Contact Information

  • Contact:
    Dick Hackenberg
    RBH Consulting
    (415) 710-7570
    Email Contact