SOURCE: Aurum Advisors

January 26, 2011 19:16 ET

Aurum Advisors/ Guarantees Gold Delivery

LOS ANGELES, CA--(Marketwire - January 26, 2011) - A new consumer protection platform is being upgraded by Aurum Advisors President Marc Lubaszka. Protecting the consumer is the company's number one goal for 2011. Gold dealers nationwide are expected to protect consumers and their buying experience.

In this day and age, consumer protection should be at the top of every corporation's list of priorities. Unfortunately, we rarely see the firms that are committed to the welfare of the public. "The gold industry has received a lot of heat lately from politicians and regulatory conspirators. It seems like the producers of financial security are under attack just when consumers need gold companies the most," says Marc Lubaszka, President of Aurum Advisors. "Most companies out there in the gold business want to see consumers do well financially and they have. Precious metals have grown tremendously over the last decade, outperforming almost every other asset class out there," said Lubaszka. 

"In addition to the protection and growth gold and silver both provide, gold companies have to do more now than ever before to make sure consumers are protected." When asked what Aurum Advisors is doing to increase consumer protection, he responded by saying, "Number one, we want to make sure every consumer knows the pros and cons of what they have to choose from, before making a precious metals purchase from us. Consumers buying whatever the commissioned sales representative recommends is a thing of the past in our organization," says Lubaszka. "It is important that consumers know what they are buying before they make a purchase, which is why we now record the consumer's order over the phone on a recorded confirmation line. They also have the option to purchase directly from our website, If consumers know what product they are buying, the number of units, the price per unit, and the total amount of their purchase before they choose to send in funds, it makes the experience of buying precious metals very straight forward." 

Gold companies in the past have been criticized for not shipping out the type of product that the customer ordered over the phone and the utilization of a recorded confirmation line makes the buying process clear cut for consumers, government agencies, the precious metal dealer, and regulators. "We are also giving consumers the option of receiving a refund for any precious metals they buy from us outside of a retirement account if they do not receive the gold they ordered from us within 30 days of when we receive the customer's funds, a guarantee that no other gold dealer has made industry wide. We want to do more than any of our competitors and go above and beyond what is required to protect consumers when they do business with us," Lubaszka said. 

Aurum Advisors specializes in the buying and selling of gold, silver, platinum and palladium. During uncertain times, the last thing a consumer wants to worry about is the company that is providing them with a product that has been a symbol of protection, stability and certainty since the beginning of time.

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    Kris Martin