SOURCE: Aussie Soles Group Inc.

July 09, 2008 09:05 ET

Aussie Soles™ Forms Strategic Alliance With Famed Manufacturer's Representative, Werner Frank

NEW YORK, NY--(Marketwire - July 9, 2008) - Aussie Soles Group Inc. (OTCBB: AUSE) is pleased to announce the addition of Werner Frank Enterprises Inc. as a strategic distribution channel and sales representative for: Georgia, Florida, North Carolina, South Carolina, Tennessee, Alabama, Mississippi, Kentucky, Virginia, West Virginia, Maryland, Delaware, and Washington, DC. Aussie Soles™ will utilize Werner Frank and its 14 sales representative's unique combination of support and sales to effectively position Aussie Soles™ products in the Southeast and Mid-Atlantic market.

Craig Taplin, Founder and President of Aussie Soles™ (OTCBB: AUSE), commented, "We are thrilled to join forces with the Werner Frank family and its more than 60 years of well respected, family run business and more than 5,000 active customers. Another incredible asset of joining forces with the Werner Frank Enterprise is the 10,000+ sq. foot showroom in Atlanta's AmericasMart which offers a unique combination of support and sales. It's an ideal platform for Aussie Soles to showcase all our products! We entered into this agreement with the intent of forming a long-term mutually prosperous relationship."

About Werner Frank Enterprises Inc.:

Werner Frank is a manufacturer's representative agency that employs 10 Territory Managers covering the following Southeast and Mid-Atlantic states: Georgia, Florida, North Carolina, South Carolina, Tennessee, Alabama, Mississippi, Kentucky, Virginia, West Virginia, Maryland, Delaware, and Washington, DC. Werner Frank is a family owned and operated company that has been in business for over 60 years. Most of the employees have been with the company a decade or more. The loyalty of their representatives, the long term relationships they have with their customers, and the mutually prosperous partnerships they have with their vendors are the strengths that make Werner Frank among the best in the business. Werner Frank Enterprises is a sales organization dedicated to bridging the gap between manufacturers and retailers, with a purpose to develop long-term, loyal and prosperous partnerships with manufacturers, customers and employees.

About Aussie Soles™:

Aussie Soles™ develops and retails innovative hard sole casual footwear that utilizes technically advanced closed cell polymer foam, "AUSLITE™" which is soft, supportive, slip resistant and anti bacterial! The "closed cell polymer" footwear phenomenon has exploded onto the sporting apparel market. Aussie Soles™ has improved on this product by introducing its own hard sole (AUSLITE™) footwear, which sets itself above industry leaders, in the "closed cell Polymer" footwear market. Aussie Soles™ hard sole concept is available in a variety of colors and styles to ensure that every person will find a pair that is perfectly suited for them. Constructed from closed cell foam, AUSLITE™ molds to the foot allowing for the ultimate in comfort that is also chemical and odor resistant The Primary footwear lines consist of SnUggs™, STARFISH™ and MARINE™. The versatility, comfort and unique qualities of Aussie Soles™ is popular in a wide range of consumer choices, appealing to boaters, hikers, campers, gardeners, beach walkers, doctors, nurses and other health care workers.

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Forward-Looking Statements

Statements in this news release that are not historical facts are forward-looking statements that are subject to risks and uncertainties. Words such as "expects," "intends," "plans," "may," "could," "should," "anticipates," "likely," "believes" and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management, including, but not limited to, the Company's belief that Aussie Soles Group Inc. Actual results may differ materially from those currently anticipated due to a number of factors beyond the reasonable control of the Company. Additional information on risks and other factors that may affect the business and financial results of the Company can be found in filings of the Company with the U.S. Securities and Exchange Commission.

Aussie Soles Group Inc.
Craig Taplin, President, CEO, Aussie Soles Group Inc.

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