SOURCE: Aussie Soles Group Inc.

April 16, 2008 08:05 ET

AUSSIE SOLES™ Signs Corporate Sponsorship With the BC LIONS Football Club™ of the Canadian Football League™

Aussie Soles™ Joins the Lions Pride! BC LIONS™ Partnership to Put AUSSIE SOLES™ Shoes on the Feet of BC LIONS™ & CFL™ Fans

NEW YORK, NY--(Marketwire - April 16, 2008) - AUSSIE SOLES Group Inc. (OTCBB: AUSE) is pleased to announce that it has entered into an Official Sponsorship Agreement with the BC LIONS™ of the Canadian Football League (CFL™).

The agreement allows AUSSIE SOLES™ the opportunity to enhance and expand its brand recognition and loyalty by creating a partnership with an authentic, unique, energetic and trusted Canadian Institution. The prestige of teaming with the BC LIONS™ exposes AUSSIE SOLES™ to hundreds of thousands of passionate fans. The mass exposure offered through this partnership will elevate the AUSSIE SOLES™ Brand into the sports enthusiast market. Partnering with the BC LIONS will create and deliver unique promotion opportunities which will enable AUSSIE SOLES™ to directly engage its target audience.

Other Highlights of this Partnership include such premier items as: Official Sponsor designation, Field signage, Game Day Magazine advertising, Radio advertising & features, Team Poster advertising, Pocket schedule advertising, Media Guide Advertising, Logo Media Backdrop, website advertising, "Aussie Soles™ Sponsored Game" and logo recognition on numerous BC Lions™ Media items. The agreement also allows AUSSIE SOLES™ to utilize the official logo and colors of the BC LIONS™ team, so look for your BC LIONS™ Aussie Soles™ footwear when the CFL™ season begins.

"BC LIONS™ & CFL™ fans are some of the most passionate and dedicated fans in all of sports, and you can include AUSSIE SOLES™ as one of those fans!" says President and CEO Craig Taplin. "The opportunity for us to provide BC LIONS™ fans with a new, fun, exciting and comfortable way to support their favorite team and show their spirit is very exciting to us! We at AUSSIE SOLES™ believe this is unique opportunity and privilege for us to team with the BC LIONS™ and its 50 plus years of exceptional sports history."

The BC Lions™ history is headlined with:

- 6 time CFL™ Champions! (GREY CUP™ winners: 1964, 1985, 1994, 2000, 2006)

- 5 CFL™ Most Outstanding Player winners that include fan favorites Geroy Simon and Mervin Fernandez, and NFL star Doug Flutie

- 10 CFL™ Outstanding Rookie award winners

- 7 CFL™ Outstanding Canadian award winners

- 5 CFL™ Outstanding Defensive Player award winners

- 4 CFL™ Outstanding Lineman award winners

- 3 Outstanding Offensive Lineman award winners

- 4 Annis Stukus Trophy's (Coach of the Year) winners

Led by Team President and CEO Bob Ackles: Mr. Ackles joined the Team as a 15-year-old water boy in 1953. Over the next thirty-four years, Ackles performed virtually every administrative duty in the organization, from Equipment Manager to General Manager. For over 55 years, Mr Ackles has been associated in football from the CFL™ to the NFL™ (Dallas Cowboys™, Arizona Cardinals™, Philadelphia Eagles™ and Miami Dolphins™) and even the short lived XFL (VP & GM of the Las Vegas Outlaws). Bob Ackles was recognized for his outstanding contributions to the CFL in 1986 when he was presented with the Schenley Award, becoming the first non-player in league history to receive that award, which symbolizes excellence in football in Canada.

"Support for the BC Lions™ from the corporate community has been outstanding, and AUSSIE SOLES™ will be positioned as one of our premier partners in 2008," said Bob Ackles, BC Lions™, President and CEO.

"We are excited to have Aussie Soles™ as one of our major partners for the upcoming 2008 season. Their line of unique footwear will be a perfect fit for CFL™ fans," said Lions' vice president, business, George Chayka.

BC LIONS™ branded AUSSIE SOLES™ shoes -- including the snUggs™ model, created for cold weather wear, for those fans in colder climates, will be available at the start of the 2008 season. Please visit for images & release dates.

About Aussie Soles™:

Aussie Soles™ develops and retails innovative hard sole casual footwear that utilizes technically advanced closed cell polymer foam, "AUSLITE™" which is soft, supportive, slip resistant and anti bacterial! The "closed cell polymer" footwear phenomenon has exploded onto the sporting apparel markets. Aussie Soles™ has improved on this product by introducing its own hard sole (AUSLITE™) footwear, which sets itself above industry leaders, in the "closed cell Polymer" footwear market. Aussie Soles™ hard sole concept is available in a variety of colors and styles to ensure that every person will find a pair that is perfectly suited for them. Constructed from closed cell foam, AUSLITE™, molds to the foot allowing for the ultimate in comfort that is also chemical and odor resistant.

The Primary footwear lines consists of, snUggs™, STARFISH™ and MARINE™. The versatility, comfort and unique qualities of Aussie Soles™ is popular in a wide range of consumer choices, appealing to boaters, hikers, campers, gardeners beach walkers, doctors, nurses and other health care workers.

Please visit for any additional product information or for investor relations.

Relax Ya FEET™

Forward-Looking Statements

Statements in this news release that are not historical facts are forward-looking statements that are subject to risks and uncertainties. Words such as "expects," "intends," "plans," "may," "could," "should," "anticipates," "likely," "believes" and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management, including, but not limited to, the Company's belief that Aussie Soles Group Inc. Actual results may differ materially from those currently anticipated due to a number of factors beyond the reasonable control of the Company. Additional information on risks and other factors that may affect the business and financial results of the Company can be found in filings of the Company with the U.S. Securities and Exchange Commission.

Aussie Soles Group Inc.

Craig Taplin, President, CEO, Aussie Soles Group Inc.