SOURCE: Aussie Soles Group Inc.

August 07, 2008 14:59 ET

Aussie Soles™ to Present Full Product Line at the Outdoor Retailer Show

NEW YORK, NY--(Marketwire - August 7, 2008) - Aussie Soles Group Inc. (OTCBB: AUSE) is pleased to announce that it will be participating in the largest outdoor apparel and accessory show in USA, the "Outdoor Retailer" show in Salt Lake City, Utah, August 8-11, 2008. All attendees can view the Aussie Soles product line at booth: ESA - 223 (Energy Solutions Arena).

Outdoor Retailer has proven to be the leading growth vehicle for brands that are interested in progressing and advancing into multiple channels of the outdoor marketplace. The show attracts thousands of buyers and senior level decision makers that are looking for outdoor specific products, services, brands, fresh ideas, apparel launches, and outdoor innovation. The 2007 show was highlighted by: 1,051 exhibitors across 421,000 square feet of exhibit space. The most expansive Summer Market "Outdoor Retailer" to date welcoming more than 21,000 total attendees, including over 150 new exhibitors such as Saucony and Otter Creek Paddle Works as well as 25-year veterans such as The North Face and Coleman. More than 6,500 buyers flooded the halls to scout the latest in outdoor gear, gadgets, accessories and apparel.

"The overwhelmingly positive buzz at the 2007 Summer Market paid tribute to the strength of today's outdoor industry," said Kenji Haroutunian, show director for Outdoor Retailer. "In addition to hundreds of new product innovations, it was inspiring to see the vast array of progressive exhibitor initiatives focused on sustainability, social responsibility, advocacy and youth awareness; these are the programs that will help the industry attract new consumers in the years to come."

"This is the right place at the right time to highlight Aussie Soles!" commented Craig Taplin, Founder, CEO and President of Aussie Soles™. "Our new products, the Clinics and the Chefs, will be front and center for all people to appreciate along with our very popular Aussie Snuggs, Starfish and Marines! We are extremely happy to be part of this environment with enthusiastic buyers and curious attendees! We are a unique, quality product that people are amazed at when they see and try them; they really do Relax ya feet! So come see the full line of Aussie Soles products at booth 223."

About Aussie Soles™:

Aussie Soles™ develops and retails innovative hard sole casual footwear that utilizes technically advanced closed cell polymer foam, "AUSLITE™" which is soft, supportive, slip resistant and anti bacterial! The "closed cell polymer" footwear phenomenon has exploded onto the sporting apparel market. Aussie Soles™ has improved on this product by introducing its own hard sole (AUSLITE™) footwear, which sets itself above industry leaders, in the "closed cell Polymer" footwear market. Aussie Soles™ hard sole concept is available in a variety of colors and styles to ensure that every person will find a pair that is perfectly suited for them. Constructed from closed cell foam, AUSLITE™, molds to the foot allowing for the ultimate in comfort that is also chemical and odor resistant The Primary footwear lines consist of Aussie Snuggs™, STARFISH™, MARINE™, Chefs™, and Clinics™. The versatility, comfort and unique qualities of Aussie Soles™ is popular in a wide range of consumer choices, appealing to boaters, hikers, campers, gardeners, beach walkers, doctors, nurses and other health care workers.

Please visit www.aussiesoles.com for any additional product information or investor relations.

Relax Ya FEET™

Forward-Looking Statements

Statements in this news release that are not historical facts are forward-looking statements that are subject to risks and uncertainties. Words such as "expects," "intends," "plans," "may," "could," "should," "anticipates," "likely," "believes" and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management, including, but not limited to, the Company's belief that Aussie Soles Group Inc. Actual results may differ materially from those currently anticipated due to a number of factors beyond the reasonable control of the Company. Additional information on risks and other factors that may affect the business and financial results of the Company can be found in filings of the Company with the U.S. Securities and Exchange Commission

Aussie Soles Group Inc.
Craig Taplin, President, CEO, Aussie Soles Group Inc.

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