Euromonitor International

Euromonitor International

May 21, 2013 01:00 ET

Australia Offers Opportunities for Consumer Goods Companies Across A Wide Range of Sectors

Market Research Company Euromonitor International releases new e-book reviewing Australia's economy, business environment and consumer behavior

CHICAGO, ILLINOIS--(Marketwired - May 21, 2013) - Market Research Company Euromonitor International released today an e-book reviewing Australia's economy, business environment and consumer behavior. Heralded as the success story among advanced economies for weathering the global economic downturn of 2008-2009, Australia's high income levels and steady growth will offer good opportunities for consumer goods and services in a wide range of sectors.

The Australian economy has been heralded as the success story of advanced economies. "In 2009, at the height of the global slowdown, advanced economies as a whole contracted by 3.5% - contrasting sharply with Australia's own growth of 1.4%," said Sarah Boumphrey, Head of Countries & Consumers research at Euromonitor International. "Australia's success has largely been based on its abundance of natural resources, and in particular its trade ties with China. However, Australia's challenge now is to position itself to benefit from China's emergence as a consumer market, rather than simply regarding China as a destination for Australia's natural resources."

The e-book, titled "Understanding Australia's Business and Consumer Environment - A Guide for Successful Business Down Under," discusses the fundamentals businesses must understand to successfully expand or operate in the country, including Australia's ease of doing business rating, corruption index, literacy rate, future challenges, natural resources, media consumption, consumer trends and more.

Key Facts from the Book:

  • At the height of the global slowdown, advanced economies as a whole contracted by 3.5% - contrasting with Australia's 1.4% growth.
  • Whereas incomes and consumer expenditure have stagnated across many advanced economies, Australia's per capita disposable income and expenditure have expanded by 9.8% and 3.5% respectively in real terms since 2008.
  • In 2012, Australia was ranked 15 out of 183 economies on the World Bank's Ease of Doing Business Index, meaning it is the fifteenth easiest place in the world to start and operate a local firm.
  • Australia has an educated population: 26.0% of the adult population had a higher education in 2013, but suffers from skills shortages.
  • In 2011, the population aged 45-49 in Australia had the highest average gross income: A$77,810 (US$80,259).

To download "Understanding Australia's Business and Consumer Environment – A Guide for Successful Business Down Under," please visit http://go.euromonitor.com/Understanding-Australias-Business-and-Consumer-Environment-A-Guide-for-Successful-Business-Down-Under.html.

Please visit Euromonitor International's website for more market research about Australia: http://www.euromonitor.com/australia.

About Euromonitor International

Euromonitor International is the world's leading provider for global business intelligence and strategic market analysis. We have 40 years of experience publishing international market reports, business reference books and online databases on consumer markets.

We deliver market research solutions to support strategic planning for today's increasingly international business environment. Our research offers in-depth market analysis on consumer goods and services industries worldwide, as well as economic, demographic and socio-economic data and insight on countries and consumers.

Euromonitor International is headquartered in London, with regional offices in Chicago, Singapore, Shanghai, Vilnius, Santiago, Dubai, Cape Town, Tokyo, Sydney and Bangalore, and has a network of over 800 analysts worldwide.

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