SOURCE: Business Review Australia

Business Review Australia

December 20, 2011 21:24 ET

Australia's Love of Smartphones Is a New Trend, But It's Fast Growing: the Nation's Countrywide Smartphone Penetration Is Second Only to That of Singapore

SAN DIEGO, CA--(Marketwire - Dec 20, 2011) - Primarily, its function is to make calls, but the mobile phone has evolved to include another prime title: e-wallet.

We've come a long way since the brick-like portable phones of the 1990s, and the emergence of savvy mobile technology from the likes of Apple, Nokia, HTC and Samsung has helped thin our wallets by saving our credit card and billing information in "clouds." Suddenly, it's easy to purchase or pay off items with a few button clicks -- known as engaging in "mCommerce" -- be it while grocery shopping, waiting for a movie to start, or on the train commuting to work.

Recognising the momentum of this simple convenience valued at AU$155 million last year, Australian banks and merchants are capitalising on this growing trend.

But, a study conducted between March and July of this year by Google and IPSOS Research called "Our Mobile Planet" surveyed 30,000 smartphone users across 30 countries and found that four out of five Australians who had a smartphone said it was their first. One in three respondents had purchased theirs within the last six months, making this a very new phenomenon in Australia.

Continue reading this story and many more in the December issue of Business Review Australia: http://www.businessreviewaustralia.com/magazines/10006

About Business Review Australia
Business Review Australia is a leading digital media source of news and content for C-level executives focused on business and industry-specific news throughout Australia. Business Review Australia is the territory-dedicated arm of the White Digital Media Group. Founded in 2007 by entrepreneur Glen White, White Digital Media retains a diversified portfolio of websites, magazines, daily news feeds and weekly e-newsletters that leverage technology to innovatively deliver high-quality content, analytical data, and industry news. For more information, contact 1-760-827-7800 or visit http://www.businessreviewaustralia.com/.

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