Silver Hills Bakery

Silver Hills Bakery

December 13, 2011 09:00 ET

Authenticity Key to Silver Hills Bakery Partnership with Canadian Health Icon and Founder of Running Room John Stanton

ABBOTSFORD, BRITISH COLUMBIA--(Marketwire - Dec. 13, 2011) -

Editors Note: There is a photo and a video associated with this Press Release.

Look closely - that character on the package of Silver Hills Bakery The Big 16 bread, is none other than Canadian health icon and founder of Running Room Ltd., John Stanton. Through a strategic partnership, Silver Hills Bakery, a Canadian company and makers of sprouted organic whole grain breads and bagels, have begun a unique working relationship with Stanton and the Running Room brand.

The key to the partnership has been a truly authentic endorsement by Stanton, as he has been a consumer and advocate of Silver Hills sprouted breads for years. Recent studies also show that authenticity is a key component in creating engaged and loyal consumers.

Working together, the partnership between Silver Hills Bakery and Stanton will include:

  • New packaging for The Big 16 bread, featuring John Stanton appearing on store shelves throughout Canada and the US
  • In-store promotions at all Running Room locations nationally to raise awareness of the partnership
  • Store level promotions at Silver Hills retails grocery partners
  • Feature of the partnership on the Silver Hills Bakery website
  • Silver Hills is sponsoring the Running Room's Annual Resolution Run

"When we first approached John about working together, we were pleasantly surprised that he and his wife were already Silver Hills fans," commented Silver Hills Co-Founder, Brad Brousson. "The Big 16 was the clear choice as 'John's bread' with 16 energy-loaded organic grains and seeds, the nutritional profile aligns perfectly with the needs of his active lifestyle as a full-time runner and inspirational icon to an entire country of health enthusiasts."

The partnership, initiated by Silver Hills as a kick start to a continual partnership series planned for the company, seeks to highlight Canadians and Silver Hills fans known for their dedication to health. The rising popularity of the Silver Hills brand and products have seen an increase in distribution and sales of the product in recent years, spurring the company to begin to shine a more public light on raving fans of the breads and bagels.

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