SOURCE: The Institute for International Research

September 16, 2005 15:12 ET

Author Malcolm Gladwell, to Keynote Institute for International Research's The Market Research Event

NEW YORK, NY -- (MARKET WIRE) -- September 16, 2005 -- The Institute for International Research (IIR) will hold The annual Market Research Event 2005, November 6-10 at the Sheraton Palace, San Francisco, CA. Behavioral and trend guru Malcolm Gladwell will discuss "Blink: The power of thinking without thinking in the context of market research and focus groups."

Joining Gladwell, author of "The Tipping Point" and "Blink," will be Carly Fiorina, former Chairman and CEO of Hewlett-Packard, who will share her personal experiences in regards to leadership and risk-taking. Additionally, companies such as Wal-Mart, Procter & Gamble, Viacom Cable, Warner Brothers Pictures, McDonald's, Frito Lay, Gillette, IDEO and many more will provide the audience with real world case studies that focus on new trends, innovative methods and new technologies.

In addition to keynote presentations, delegates will also have access to job specific/interest-focused tracks. Topics include online research, ethnography, global research, segmentation, usability/user data, B2B research, best practices in market research, trends, integration, new product research, new technologies, metrics and measurements and people management. Highlighted presenting companies include 3M, Yahoo!, TiVo Inc., FedEx, Kellogg Company, and Microsoft.

This event is open for registration and space is limited. Group discounts are available. For more information and to register, call (888) 670-8200, email or visit: Please mention your priority code when registering: M1728XPR2

About the event organizer

The Institute for International Research (IIR) is the world's largest conference company and has been the leader in the provision of business information for over 20 years. IIR produces over 5,000 events annually through our network of offices in over 35 countries. For further details please visit us online at

To obtain further event information please contact: Kim Karagosian, Institute for International Research, 708 Third Ave., 4th Floor, New York, NY 10017. Phone: 212-661-3500 ext. 3257. Fax: 212-599-2192 E-mail:

Contact Information

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    Kim Karagosian
    Institute for International Research
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