SOURCE: Lightbridge

February 05, 2007 16:34 ET

Authorize.Net Launches New Merchant Toolbox

Marketplace Features Products and Services to Help the Company's 166,000 Merchants Increase Sales, Security and Operational Efficiencies

BURLINGTON, MA -- (MARKET WIRE) -- February 5, 2007 -- Authorize.Net Corp., a service of Lightbridge, Inc. (NASDAQ: LTBG), today announced the launch of its new Merchant Toolbox, which is dedicated to promoting third-party solutions that can assist Authorize.Net merchants in the management and marketing of their businesses. Located at, the Merchant Toolbox currently features solutions in the categories of Marketing, Security, Accounting and Business Productivity. More categories will be added on an ongoing basis as new partners join the toolbox.

Although Authorize.Net has always offered partner solutions to its merchants, the launch of the Merchant Toolbox is a benchmark in the company's efforts to meet the needs of its merchants beyond payment processing. The following companies are new Authorize.Net partners participating in the inaugural launch of the Merchant Toolbox:

    Website Pros ( (WSPI) offers a comprehensive small
    business Internet marketing program built to help merchants get ahead
    of the competition. The Website Pros search engine and Internet
    directory listing service, Visibility Online™, can help merchants take
    advantage of cutting-edge promotional services without having to do the
    leg work. Website Pros has put together a number of compelling bundles
    available to Authorize.Net merchants.
    AuctionCheckout™ ( allows Authorize.Net
    merchants to supplement their Web site sales by also selling on popular
    online auction sites such as eBay® and®. AuctionCheckout
    allows merchants to use their Authorize.Net Payment Gateway account for
    accepting payments on all of their auctions without requiring customer
    registration or enrollment.  Authorize.Net merchants that sign up for
    AuctionCheckout will have their setup fee waived (a $48.00 value) and
    pay $19.95 a month (regularly $24.00).™ ( is an online accounting solution
    designed to set the small and medium-sized business owner up for
    success. With a account, merchants quickly and accurately
    manage funds, record transactions, track sales leads and maximize tax
    deductions, regardless of their accounting experience or tax law
    knowledge, while never having to worry about backups, changes to tax
    laws or software updates. For a limited time, KeepMore.Net is available
    to Authorize.Net merchants for only $9.95 a month, a 50% savings off
    the regular price of $19.95 a month.
    Enhance Interactive® (, a division of Marchex (MCHX),
    is a full-service pay per click (PPC) marketing solution that connects
    thousands of merchants with millions of consumers via leading search
    engines and a large direct navigation network. With Enhance
    Interactive's personalized account service, merchants receive direct
    assistance setting up their PPC advertising strategy, including
    selecting keywords, titles and descriptions, in order to drive high-
    quality traffic to their site. For a limited time, Authorize.Net
    merchants who open an Enhance Interactive account with an initial
    deposit of $100 will get an additional $50 worth of clicks for free.® (, a division of Marchex (MCHX), is a self-
    service pay per click (PPC) advertising service that offers a
    significant online presence at a minimal cost. accounts
    include many valuable features to help merchants get the most out of
    their PPC advertising including low bid prices, daily bid management,
    pay as you go, bulk keyword submission, and more. For a limited time,
    Authorize.Net merchants who open a account with an initial
    deposit of $50 will get an additional $25 worth of clicks for free.
    RedRoller ( saves merchants time and money shipping
    packages by comparing the service options of top carriers, processing
    shipments with their carrier of choice, and streamlining their shipping
    operations. Merchants can ship their items with multiple carriers
    anywhere in the country, including viewing numerous service options
    side by side, selecting the desired carrier and service level (plus
    package pickup or locating the nearest drop box), printing their
    shipping labels from a local printer and tracking all packages through
    a single Web site. RedRoller's service is free to all Authorize.Net
In addition, the Merchant Toolbox features Authorize.Net products including eCheck.Net®, Fraud Detection Suite™ and Automated Recurring Billing™; as well as existing third-party offerings including Payment Card Industry (PCI) Data Security Standard validation services from AmbironTrustwave, Secure Sockets Layer (SSL) Certificates from Comodo, and discounted subscriptions to Practical eCommerce Magazine.

"Our merchants are always looking for cost-effective solutions to help them grow and manage their business," stated Roy Banks, Authorize.Net president. "We began the Merchant Toolbox initiative with one goal -- to provide our merchants with best-of-class solutions to help them enhance and improve their businesses. As the toolbox continues to grow, we expect to add even more categories that will provide a wider range of solutions that will save our merchants time and money, while increasing their profits and revenues."

About Authorize.Net (

Authorize.Net provides secure, reliable, Internet Protocol (IP) based payment gateway solutions that enable over 166,000 merchants to authorize, settle and manage electronic transactions anytime, anywhere, via Web sites, at retail, mail order/telephone order (MOTO) call centers and on wireless devices. Authorize.Net is sold through an extensive network of reseller partners and leading financial institutions that offer its industry leading payment services to their merchant customers. Authorize.Net is a service of Lightbridge, Inc.

About Lightbridge (

Lightbridge, Inc. (NASDAQ: LTBG) is a leading e-commerce, analytics and decisioning company that businesses trust to manage customer transactions. Lightbridge adds value to fraud screening, credit qualification and payment authorization. Lightbridge solutions leverage intelligent automated systems and human expertise, delivered primarily through the efficiencies and cost savings of an outsourced business model. Businesses use Lightbridge to make smarter decisions, deliver better services, provide secure payments, reduce costs and enhance the lifetime value of their customers. For more information, visit

AUTHORIZE.NET, LIGHTBRIDGE, the Lightbridge logo and eCheck.Net are registered trademarks and the Fraud Detection Suite and Automated Recurring Billing are trademarks of Lightbridge, Inc. or its subsidiaries. All other marks are the property of their respective owners.

Forward-looking Statements

Certain statements in this news release that are not historical facts, including, without limitation, those relating to the Company's products, partnerships, services, third party solutions, the Authorize.Net Merchant Toolbox, increased revenue generation, markets and growth prospects and success are forward-looking statements that involve risks and uncertainties. Such statements are based upon the current beliefs and expectations of the management of the company. Actual results may vary materially from those contained in forward-looking statements based on a number of factors including, without limitation, (i) the adverse impact that the Company's decision to exit the TDS business will have on its revenues, net income, stock price, and future business and operations, (ii) risks and costs associated with the Company's continuing commitments under TDS customer contracts and TDS related operating leases and the difficulty of transitioning TDS customers to other vendors and subleasing or exiting facilities, as the case may be, (iii) risks and costs associated with the termination of employees, (iv) dependence on a limited number of clients, (v) the Company's revenue concentration in the wireless telecommunications business, (vi) continuing rapid change in the telecommunications industry, payment processing industry, and other markets in which the Company does business that may affect both the Company and its clients, (vii) the impact of competitive products, services and pricing on both the Company and its products and services, (viii) market acceptance of the company's new or enhanced products, services, technologies and/or the third party solutions offered via the Merchant Toolbox, (ix) current and future economic conditions generally and particularly in the telecommunications and payment processing industry, (x) uncertainties about the Company's ability to execute on, and about the impact on the Company's business and operations of, its objectives, plans or strategies as a result of potential technological, market or competitive factors, or its decision to exit the TDS business, (xi) the impact of compensation expense, restructuring, asset impairment and other charges on the Company's business and operations including, without limitation, those related to the Company's decision to exit the TDS business, (xii) integration, employee retention, recognition of cost and other benefits and revenue synergies, and other risks associated with acquisitions, (xiii) the industry risks associated with Authorize.Net's business and operations including, without limitation, illegal or improper uses of Authorize.Net's payment system, unauthorized intrusions and attacks on Authorize.Net's payment system that may impair the operation of its payment systems, changes in or failures to comply with credit card association rules and governmental regulations, changes in the application of existing laws and the impact of new laws, and dependence on relationships with resellers, certain financial institutions and third party payment processors, and (xiii) the factors disclosed in the Company's filings with the U.S. Securities and Exchange Commission including, without limitation, its 2005 Annual Report on Form 10-K, fourth quarter 2006 Quarterly Report on Form 10-Q and other public filings. The Company undertakes no obligation to update any forward-looking statements.

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