SOURCE: Marin Software

Marin Software

December 18, 2014 05:00 ET

Auto Buying Site carwow Selects Marin Software to Automate Online Ad Campaigns

Carwow Leverages Marin Software to Improve Efficiencies and Reduce Time Spent on Search and Social Campaign Management

SAN FRANCISCO, CA--(Marketwired - Dec 18, 2014) - Marin Software (NYSE: MRIN), provider of a leading cross-channel performance advertising cloud, today announced carwow has selected Marin Software to optimize the management of their paid search and social campaigns. Carwow, an online platform that enables users to compare offers from dealerships for brand new cars, chose Marin due to the efficiency gains and improved ROI Marin drives.

News Highlights

  • Carwow launched officially in early 2014 in the United Kingdom. The site works by allowing users to input details of the new car they are looking to buy, after which they receive a number of upfront offers from dealerships around the UK. The user can then compare offers by distance, reviews and price. Since launching, the site has driven approximately £140 million of sales for car dealerships, based on the recommended retail price (RRP) of the vehicles purchased.
  • Leveraging Marin Software's transparent and controllable bidding functionality, carwow is able to automate their search bidding, even for their long-tail keywords, and leverage the data they collect to make smarter advertising decisions.
  • As they grow their business, moving into new channels such as Facebook is important for carwow. Incorporating and automating Facebook advertising alongside their search campaigns is now far simpler for carwow. Using Marin's social advertising capabilities, carwow is able to engage in social advertising as a performance marketer and drive results across Facebook audiences.
  • The time carwow saves utilizing Marin's proven automatic bidding functionality allows them to scale their ad campaigns across multiple search engines. This newly found free time enables carwow to optimize campaigns at scale and unlock new performance gains across channels and audiences.

About carwow
Carwow is a comparison site for brand new cars. We provide users with the best way to buy a car and dealers with a great source of sales. We've raised investment from some of the UK's best investors; VCs who were early backers of LoveFilm, Betfair, Zoopla, Shazam and many more industry leading online businesses. Our business is a two-sided marketplace, so we aim to provide a fantastic experience for both our users and dealers.

About Marin Software
Marin Software Incorporated (NYSE: MRIN) provides a leading cross-channel performance advertising cloud for advertisers and agencies to measure, manage and optimize more than $6 billion in annualized ad spend across the web and mobile devices. Offering an integrated SaaS platform for search, display and social advertising, Marin helps digital marketers improve financial performance, save time, and make better decisions. Advertisers use Marin to create, target, and convert precise audiences based on recent buying signals from users' search, social and display interactions. Headquartered in San Francisco with offices in 9 countries, Marin's technology powers marketing campaigns around the globe. For more information about Marin's products, please visit: http://www.marinsoftware.com/solutions/overview.

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