SOURCE: Wunderman

Wunderman

October 12, 2010 08:00 ET

Autobytel Selects Wunderman Southern California to Support Branding and Website Initiatives

IRVINE, CA--(Marketwire - October 12, 2010) - Autobytel Inc. (NASDAQ: ABTL), a leader in providing consumers with a comprehensive and positive automotive research and purchasing experience, has chosen Wunderman Southern California to support the company's branding and website development initiatives.

"Autobytel's brand legacy is strong," says Jim Helberg, Autobytel's EVP, product, marketing and analytics. "As we continue to focus our efforts around further enhancing Autobytel's brand promise of providing automotive consumers with an unrivaled experience throughout the shopping, purchase and ownership cycle, we will look to Wunderman for their unique perspective and expert support."

Wunderman SoCal is a leader in creating profitable conversations that build brands and generate sales and has been charged with supporting Autobytel's brand and website efforts as the company further redefines the automotive Internet. Autobytel pioneered the automotive Internet when it launched autobytel.com in 1995 and has helped tens of millions of automotive consumers research vehicles. Today, the company is continuing to focus on offering innovative products and services to help consumers research, buy and maintain their vehicles.

"We look forward to working with the brand that defined the automotive Internet at its inception," says Daniel Olson, managing director, Wunderman SoCal. "Autobytel has always succeeded by providing automotive consumers with exactly what they want: a user-friendly, information-rich experience that helps them navigate the entire automotive shopping process. We believe that Wunderman's suite of creative, marketing and digital services perfectly complements the needs, not only of the Autobytel brand, but also of the company's website and marketing team."

The Autobytel account will be managed by the Wunderman SoCal office, located in Irvine, California.

About Autobytel Inc. (www.autobytel.com)
Autobytel Inc., an online leader offering consumer purchase requests and marketing resources to car dealers and manufacturers and providing consumers with the information they need to purchase new and used cars, pioneered the automotive Internet when it launched autobytel.com in 1995. Today, the company is continuing to offer innovative products and services to help consumers buy, and auto dealers and manufacturers sell more used and new cars. Autobytel has helped tens of millions of automotive consumers research vehicles; connected thousands of dealers nationwide with motivated car buyers; and helped every major automaker market its brand online. Through its flagship website Autobytel.com®, its network of automotive sites, including Autotropolis.com®, Autoweb.com®, AutoSite.com®, Car.com(SM), CarSmart.com®, CarTV.com®, and MyRide.com® and its respected online partners, Autobytel continues its dedication to innovating the industry's highest quality Internet programs to provide consumers with a comprehensive and positive automotive research and purchasing experience, and auto dealers, dealer groups and auto manufacturers with one of the industry's most productive and cost-effective customer referral and marketing programs.

About Wunderman
Wunderman is the original architect of response-driven marketing, an estimated trillion dollar global industry. With 50+ years of experience, 130+ offices in 55+ countries and 15 specialized companies, Wunderman stands as the first name in advertising that delivers customer conversations that build brands and generate sales. Wunderman, part of Young & Rubicam Brands, is a member of WPP (NASDAQ: WPPGY).

Contact Information

  • Autobytel Contacts
    Jim Helberg/Crystal Hartwell
    949.437.4755
    Email Contact

    PondelWilkinson Inc.
    Investor Relations
    Roger Pondel/Laurie Berman
    310.279.5980
    Email Contact

    Wunderman Southern California Contact
    Tiffany Leslie
    949-752-2302
    Email Contact