SOURCE: autoGraph


October 05, 2016 08:00 ET

autoGraph Granted United States "Privacy Sensitive Persona Management Tools" Patent

Leading Provider of User Generated Profiles Elevates the Company's Position to the Forefront of People Centered Marketing Solutions

SEATTLE, WA and LONDON, UNITED KINGDOM--(Marketwired - Oct 5, 2016) - autoGraph, the providers of User Generated Profiles through its Profile Cloud™, announced today the company has been awarded the "Privacy Sensitive Persona Management Tools" patent. With 37 patents filed globally, the addition of this new patent bolsters their technological advancements for how brands and businesses can exchange customers' first party, fully opted-in, User Generated Profile information, created via autoGraph's Profile Cloud.

The recognition of the new patent grants an immediate advantage in the competitive market for autoGraph's existing and potential partners to provide the ultimate personalized customer experience. The patent marks the departure of proxy marketing and establishes autoGraph's position as a leader in personalized, people-centered marketing technology.

"With this patent, our partners can now experience the future of customer marketing acquisition and brand loyalty," says Brian Roundtree, autoGraph's co-founder and chief technical officer. "Our partners will remain at the forefront in the new era of automated customer experiences with people centered marketing solutions that fully adhere to data privacy regulations."

Consumers who have created an autoGraph, which is a unique profile of their affinities, attributes and aspirations, can manage the exchange of their profile with autoGraph's customers and partner brands. This next-generation technology provides consumers with complete control over the uses of their autoGraph and increases the value for brands utilizing User Generated Profiles to connect with individuals as part of the organizations people centered marketing strategy.

"The exchange of consumer generated information has an immediate benefit for our partners," said Henry Lawson, autoGraph's co-founder and CEO. "Our solution enables our partners to gain a greater understanding and complete view of their individual customers unique profile with insights gathered by direct or indirect competitors."

The "Privacy Sensitive Persona Management Tools" patent enhances the contextual relevancy of autoGraph partners for their marketing communications and customer conversations with the capabilities to tailor products and services that will deepen customer loyalty through trust and transparency. 

The exchange of User Generated Profiles is in accordance with General Data Protection Regulations and the Federal Communications Commission, respecting consumer data rights and privacy, as well as protecting autoGraph's clients own customer databases via patented "Privacy Sensitive Persona Management Tools."

The "Privacy Sensitive Persona Management Tools" patent number is 9,348,979 B2. To learn more about about autoGraph, please visit

About autoGraph provide User Generated Profiles via the Profile Cloud™ to database and loyalty marketers, advertisers and agencies to optimize customer acquisition, retention and experience. Unlike third-party data providers, autoGraph's patented SaaS platform generates and enriches first-party, opted-in profiles for targeted, hyper-personalized 1:1 marketing communications and engagement with customers. Clients include one of the top 3 Supermarkets, Retail Estate Owners, Telecommunications Carriers, CPG and financial services providers in the US, UK and continental Europe. autoGraph's User Generated Profiles are fully compliant with data privacy, General Data Protection Regulations and US Federal Communications Commission. is based in Seattle, WA and London and is venture capital-backed by Voyager Capital and Rally Capital.

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