SEATTLE, WA and LONDON, UNITED KINGDOM--(Marketwired - Dec 7, 2016) - autoGraph, the leaders in emotional intelligence and compliance technology, announced today the closing of a Series B funding round of $4.7 million. Rally Capital led the round with additional funding coming from new and existing investors including Voyager Capital. The financing will be used to fund autoGraph's rapid expansion and for further investment in its patented User Generated Profile technology platform.
Henry Lawson, autoGraph's CEO and co-founder, says, "This is a pivotal time for autoGraph. We're seeing surging interest from companies to use the emotional intelligence consumers willingly provide to drive the customer path to purchase. The changing regulatory environment, from the EU's General Data Protection Regulation to the U.S. Federal Communications Commission, is prompting organizations to responsibly innovate their customer interactions."
Lawson added, "Recently one of our U.S. clients enabled 25% of their customers to generate fully detailed, opted in preference profiles, in just 24 hours. The company had never acquired their own verified data at such a rate. This proves autoGraph is the solution to generate immediate first-party permissions and empower brands to build emotionally intelligent experiences for customers."
"We are strong believers in autoGraph," commented Dennis Weibling, Managing Director of Rally Capital LLC. "The team has built an intuitive platform that is necessary in this new era of consumer-controlled engagement and the changing landscape of data privacy regulations. autoGraph has developed a leadership position enhancing performance, trust and compliance for brands across retail, CPG, financial services and global telecommunications firms."
autoGraph® enables brands to build trust and deliver dynamic customer experiences through the User Generated Profile platform. User Generated Profiles are a patented technology that unlocks consumers' motivations, desires and aspirations. User Generated Profiles define new and unique audiences within a brand's own customer base, and empower consumers to share latent and expressed preferences to brands to deliver emotional connections across all digital touch-points.
autoGraph is based in Seattle, WA and London, and is venture capital-backed by Voyager Capital and Rally Capital.
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About Rally Capital LLC
Rally Capital LLC is a venture capital firm based in Kirkland WA. Rally Capital was formed in late 2004 to invest primarily in telecommunications companies.