September 23, 2009 13:52 ET Launches as the First Web Site Dedicated to Consumer Auto Financing News and Advice

FORT LAUDERDALE, FL--(Marketwire - September 23, 2009) -, a subsidiary of PriceWheels LLC, is launching the first Web site dedicated to consumer auto financing today, is a one-of-a-kind resource for consumer advice and research on auto loans, leases and car financing.

"In these trying and confusing times, we decided consumers needed a place to do more than just fill out an auto loan application on the Web," says John F. D'Onofrio, CEO of "There are really no resources on the Internet to find the type of thorough, informative car financing content we provide."

" provides consumers who are looking for an auto loan more than 1,000 original articles and resources that give them a game plan before they start the auto loan process," D'Onofrio says. "Sometimes, consumers will get turned down for an auto loan and may not understand why. Our site will also help them understand the whole process and why some consumers get approved and some don't, and how to get approved if they've been turned down in the past." approaches auto financing information in two unique ways. The site features stories with dealers, lenders and credit experts, giving readers knowledge and advice from those who deal with auto financing and credit every day. Also, the site focuses on consumer car buying stories, featuring detailed accounts of their auto financing experience. also helps consumers with:

--  Auto financing advice from financial industry experts
--  How to use current rebates and incentives to your advantage in the
    financing process
--  How to get approved for a car loan if you don't have good credit
--  What to do if you've been turned down for a car loan
--  Money-saving information for consumers who want to lease a vehicle
--  How to refinance a current auto loan
--  News about recent interest rate drops, credit news and financing
    offers and incentives
--  Local auto loan rates by city
--  Ask the Dealer, where consumers can email a dealer finance expert with
    any questions they may have
--  Tips on how to improve your credit before applying for an auto loan
--  Auto Loan Glossary, where confusing auto financing terms are broken-
    down's original auto finance news content and advice is written by the company's in-house editorial staff.

At, consumers who are first-time car shoppers and even those who have bought many cars will find valuable current information to help them save money on their car and auto loan purchase. While most car shoppers spend hours doing research on the vehicle they want to purchase, when it comes time to negotiate the financing, it can get very confusing.

As the first Web site that educates consumers about the daunting, confusing auto finance process, shows car shoppers how to save money not only on the vehicle's price, but also on the vehicle's financing.

About PriceWheels LLC

PriceWheels LLC operates a family of automotive news Web sites and is an automotive lead generation company that provides auto dealers and manufacturers with opportunities to connect with prospective car buyers looking for automotive financing and consumers shopping for new cars.

PriceWheels LLC is the parent company for, a site dedicated to consumer auto financing,, an innovative tool that assists consumers in determining how much car they can afford based on personal financial variables,, a new car blog and research site, and DLM Lead Generation Systems.

PriceWheels LLC's corporate offices are located in the Oakland Park area of Fort Lauderdale, Fla.

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