SOURCE: AutoMax Sales Training and Consulting, LLC
May 15, 2008 11:47 ET
AutoMax Sales Training Implements New Program for Dealerships
LINWOOD, NJ--(Marketwire - May 15, 2008) - AutoMax Sales Training and Consulting, a
recruiting and training company for the automotive industry, has announced
a new "No Risk" Salesperson Recruiting Program for automobile, motorsports
and RV dealerships. The performance-based incentive structure eliminates
up-front costs and provides comprehensive training programs for sales
professionals in markets throughout North America.
"We're excited about the rollout of this new program and its results
nationwide," says Craig Lockerd, president and founder of AutoMax Sales
Training and Consulting.
"The risk of doing business has been transferred from the dealerships to
AutoMax," he adds.
Headquartered in southeastern New Jersey, AutoMax Sales Training and
Consulting specializes in attracting, screening and training top sales
professionals for both large and small organizations. Using the latest
technology and up-to-date sales techniques, AutoMax has been responsible
for training and developing over 70,000 sales professionals over the past
The new "No Risk" program creates a win-win scenario for dealerships and
provides a way to attract and retain top sales professionals in their
The two-week program provided by AutoMax trains a pool of prospective sales
talent, with dealerships paying a fee for only the individuals they choose
to hire after the first week. All online advertising and travel expenses
are included, with no up-front costs.
During the second week, new hires practice their skills on friends and
family, who are invited in as "customers." As a result, newly learned
techniques are implemented in a no-stress environment. Trainees will also
practice setting appointments, greeting customers, product presentation and
Since all training is performed on site, existing salespeople can
participate in the second week of training at no extra charge.
"Dealerships spend an entire week with candidates to determine if they're a
good fit before outlaying any money," notes Lockerd. "And because of the
quality of our training, it's possible for a dealership's investment to be
recouped in a relatively short amount of time."
"Typically, a vehicle sale is made in the second week of training, making
the dealer's ROI outstanding."
With 26 trainers on staff, AutoMax Sales Training has the capability of
conducting multiple programs simultaneously across the country. The
company's goal is to have a total of 100 trainers in the near future.
For more information, visit www.automaxtraining.com or call 1-800-878-5090.