SOURCE: Aprimo


May 11, 2011 10:53 ET

AutoNation Drives Off With New Aprimo Marketing Studio On Demand Solution

America's Largest Automotive Retailer Selects Aprimo to Better Engage Customers and Boost Sales

INDIANAPOLIS, IN--(Marketwire - May 11, 2011) - Aprimo®, a global leader in cloud-based integrated marketing software, today announced that AutoNation, which owns and operates 243 new vehicle franchises across the U.S., will now use Aprimo Marketing Studio On Demand to target and engage new vehicle shoppers and establish deeper, mutually beneficial relationships.

Aprimo's integrated marketing management (IMM) approach breaks down silos and connects the marketing department by combining demand generation and marketing operations into a single, unified force that can increase return on marketing investment (ROMI) by more than 50 percent, according to a recent Gartner report.

With Aprimo Marketing Studio On Demand, AutoNation will now see the relative contribution of each marketing channel. The company will be able to direct investment toward creative approaches and tactics that are most effective at driving awareness, interest and, most important, new sales. AutoNation's ultimate goal is a one-to-one relationship with each potential buyer that will allow the company to anticipate and meet any need that arises over the course of their relationship.

"We are excited to begin enhancing our marketing communications with Aprimo," said Gary Marcotte SVP Marketing at AutoNation. "This product offering will help AutoNation provide our customers relevant individualized marketing messages while also automating processes so that our marketing team can be more effective and efficient."

Aprimo Marketing Studio On Demand, now used by nearly 100 of the world's leading brands, is the marketing industry's go-to choice for on-demand marketing software. Customers have collectively marketed to more than 42 million individuals using the solution's comprehensive email marketing, lead nurturing and campaign management capabilities.

About AutoNation
AutoNation, Inc., headquartered in Fort Lauderdale, Fla., is America's largest automotive retailer and has been named America's Most Admired Automotive Retailer by FORTUNE magazine five times. A component of the Standard and Poor's 500 Index, AutoNation owned and operated 243 new vehicle franchises in 15 states as of March 31, 2011. For additional information, please visit or

About Aprimo
Aprimo is a leading global provider of marketing software and services that enhance the productivity and performance of marketing organizations. The company's integrated marketing software, Aprimo Marketing Studio® for B2C and Aprimo Marketing Studio® for B2B, enables marketers to navigate the changing role of marketing, by taking control of budget and spends, eliminating internal silos with streamlined workflows, and executing innovative multi-channel campaigns to drive measurable return on investment. Founded in 1998, Aprimo is headquartered in Indianapolis with offices worldwide. For more information call +1.317.803.4300 or visit

Teradata is the world's leader in data warehousing and integrated marketing management through its database software, enterprise data warehousing, data warehouse appliances, and enterprise analytics. Teradata acquired Aprimo in January 2011.

Contact Information

  • Media Contacts:
    Joel Reuter
    Director of Global Communications
    317-803-4300 ext. 2431
    Twitter: @aprimo and @joelreuter


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