Autonet Insurance

Autonet Insurance

September 28, 2011 01:30 ET

Autonet Launches New Vans4leisure Site

LONDON, UNITED KINGDOM--(Marketwire - Sept. 28, 2011) - Autonet Insurance, the UK's largest van insurance broker, is pleased to announce the launch of a new brand for the UK van insurance market.

Autonet Insurance, who last month announced the launch of their brand new website, created the new Vans4leisure branded campaign targeting consumers who use their van solely for Social Domestic and Pleasure use, catering for leisure pursuits such as surfing, rock climbing and fishing.

The insurance broker said the branded site itself is significantly different to Autonet's main brand, making use of strong eye-catching scenic imagery to attract the desired target market. Further-more, aside from the all new quote engine, there are helpful sub-menus with more information about Autonet's products whilst incorporating the latest in SEO tactics to enable the site to rank highly in search engines.

The Vans4Leisure brand, which will offer comprehensive TPFT and TPO cover with a range of optional extras will be joining the other various brands under the Autonet umbrella such as VIM (Van Insurance market), TVIC (The van insurance company), Vanxtra amongst others. The insurer said the branded site will be made exclusive to the Quotezone aggregator site initially, moving to further price comparison sites in the near future.

Ian Donaldson, Managing Director of Autonet Insurance commented: "It has been live for a few weeks now, and we are very excited about the potential this site has to offer. The brand will form an integral part of our branding strategy as we look to create brands that are targeted to specific market segments."

Contact Information

  • Autonet Insurance Group
    Daniel Picken
    Burslem, Stoke-on-Trent, Nile Street, ST6 2BA
    0844 443 0188