ASL Ltd.

ASL Ltd.

March 18, 2008 10:30 ET Network Acquires ASL Dealer Website Expertise

MONTREAL, QUEBEC--(Marketwire - March 18, 2008) -, which operates the online automotive sales network, has acquired ASL Ltd., Canada's top provider of automobile dealer websites and related dealer services, a move that further solidifies's leadership in online technology platforms and dealer support.

"ASL's specialized knowledge and proven performance, combined with's broad reach, has created a powerful alliance guaranteed to deliver proven results to dealers across the country," said Bruno Leclaire, President and Chief Executive Officer, Canoe Inc. "This acquisition significantly increases the full range of services provided by, and will help dealers succeed in the competitive marketplace."

"We're looking forward to working with more dealers who understand the benefits of online marketing through," said Vic Kovacs, President and Co-Founder of ASL, based in Kamloops, B.C. Over the course of his professional career, Kovacs has held a number of dealership positions, including Finance Manager, Sales Manager, General Sales Manager and Dealer Principal, and he also has experience in sales force training. "Our foremost task is to work with dealers and sharpen their focus on selling vehicles using an effective Internet sales strategy."

Fellow ASL Co-Founder Peter Cameron-Inglis has applied his technology experience acquired in the automotive sector to help make ASL a success. is proud that he will continue to leverage his vast experience to create technology that drives consumers to dealer Web Sites, maintains their presence online, and helps dealers initiate contact with potential buyers. "We built the Company specifically to generate traffic, leads and sales for auto dealers via website development, training, and online inventory management," says Cameron-Inglis. "With a client base of over 400 dealers, we fully understand the automotive sales process and how to guarantee its success with reliable, high-performance technologies."

ASL's expertise has enabled to provide a wider range of services, including website creation and maintenance and specialized sales training for the new online marketplace. The alliance has also made one of the largest online networks in the country. operates in partnership with Yahoo! Canada and the extended network of Sun Media properties, and is the automotive category brand for all the Sun newspaper websites, including the classified ad network and thus, can reach up to 96% of Canadian internet users. attracts more than 775,000 unique visitors to its site every month.

"By combining Autonet's media component, which includes tracking visits and generating leads, with ASL's extensive services, dealers will be able to rely on one organization to meet all of their online merchandising needs," says Leclaire.

Together, and ASL Ltd. support over 700 franchised dealers nationwide. is continuing its online expansion through innovative approaches and partnerships. In June 2007, forged a partnership with, extending its reach to 20 million potential buyers across the country and integrating over 200 daily and community newspapers with the Canoe online network. In January of this year,'s reach was further extended through a partnership with Yahoo! Canada. In February, launched a completely overhauled site tailored to the needs of automobile dealers and consumers.


A subsidiary of Quebecor Media, is a leading local and national interactive media provider of news, entertainment and services, helping to inform and connect Canadians. The Canoe Network attracts more than 8.8 million monthly visitors and includes, top information verticals including Cnews, Slam!, Jam! and Lifewise, as well as the Sun Media newspaper sites. also offers online services in the fields of employment and continuing education (, housing (, automobiles (, personals (, social networks (, classified ads ( and advertising solutions (

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