TRACE Live Network

TRACE Live Network

January 07, 2015 11:00 ET

Autonomous Tracking Camera Startup TRACE Finalizes Deal with Top Skateboard and High-performance Auto Racing Video Content Platforms; Hellaclips & SpeedSociety

Deal will see Hellaclips and SpeedSociety channels built directly into the TRACE Live Network and exclusive skate and auto racing video content produced via TRACEr1 enabled live-streaming devices.

VENICE, CALIFORNIA--(Marketwired - Jan. 7, 2015) -

Editors note: There is one video associated with this press release.

Visual Intelligence startup TRACE - creator of live-streaming content platform, TRACE Live Network - announced today signed agreements with leading skate content aggregation platform, Hellaclips and street and track racing video platform SpeedSociety.

Referred to as the 'skate video superhighway' Hellaclips was founded in 2011 by skate legends Colin McKay and Josh Kalis. Since then, the site has grown to be the defacto content channel for the global skate community with approximately 700,000 visitors a month and a growth rate of 20% year on year.

SpeedSociety.com aggregates the very best street and track racing videos from around the world and has experienced significant traction since being founded in 2011. It has been labeled one of the world's fastest growing websites with 100% month on month increases in traffic and currently, 3 million monthly visitors viewing 20.5 million pages.

The Hellaclips and SpeedSociety agreements will not only see a sharing of existing content on the TRACE Live Network, but the creation of exclusive content - from various high profile and upcoming figures in the skate and auto racing communities - which will be shot and live-streamed from TRACEr1 enabled autonomous tracking devices.

The TRACEr1 represents an entirely new product category. Using proprietary video-as-a-sensor technology, the TRACEr1 visually intelligent camera is able to "click-in" and "click-out" of several accessory vehicles designed to suit every user environment, controlling each autonomously. With required positioning and streaming preferences able to be selected within the TRACE app, all enabled vehicles will lock onto a signature pattern worn by the user (i.e. a logo, code, or color sample) and carry out autonomous video capture, all while live-streaming the action to TRACE.com.

Vehicles in development include; the FLYr1 quadcopter, designed for aerial video capture, DRIVEr ATV for ground-based capture and the FOLLOWr Gimbal Tripod.

TRACE CEO Cameron Chell said of the announcement "With TRACE Live Network we're focused on partnering with the very best there is when it comes to action sports content. Both SpeedSociety and Hellaclips have an incredible presence in their markets and great teams that we're very excited to work with. We feel there's a clear synthesis with what their audience are doing and what we're able to deliver with our autonomous filming devices."

Hellaclips Founder and Pro Skateboarder Josh Kalis offered, "We see the TRACE tracking devices offering an incredible opportunity for people to be in the moment and record amazing live content which they can share instantly. There's no question we're excited to be a part of that."

TRACE Live Network will be officially launched in January at the 2015 Consumer Electronics Show in Las Vegas and the TRACEr1 is expected to see retail availability in Q4 2015.

TRACE Live Network is a venture created by the Business Instincts Group (BIG)

About TRACE Live Network

TRACE.com is a live-action content platform aggregating streamed footage from globally activated TRACEr1 devices. The TRACEr1 is a visually intelligent camera that autonomously operates a selection of tracking devices and live-streams captured user footage directly to the Internet.

TRACEr1 enabled devices allow people to be 'in' their greatest moments and have those moments captured and shared.

About Hellaclips

HellaClips was created by Colin McKay and Josh Kalis to give skateboarding the most reliable site for daily skate videos from the best pros and amateurs with a consistency matched by no other. Hellaclips is also the only skate site that posts user generated videos everyday.

About SpeedSociety

Speedsociety.com is the portal for automotive enthusiasts that delivers the best automotive related videos, images and content everyday.

To view the video associated with this press release, please visit the following link: www.trace.com/video

Contact Information

  • For interviews and/or further information please contact:
    Josh Stanbury
    Tel. 416-628-7441
    josh@trace.com