SOURCE: GoodData

GoodData

August 20, 2014 09:00 ET

Autopilot Chooses GoodData to Help Sales Teams Master the Art of Email Prospecting

Customers Using CoPilot Gain Analytics on Email Campaign Performance to Make Informed Decisions About Prospect Targeting

SAN FRANCISCO, CA--(Marketwired - Aug 20, 2014) - Autopilot, the new standard in marketing and sales automation, together with GoodData, today announced that they are providing embedded analytics for sales prospecting with the launch of CoPilot. CoPilot, which removes the manual work from sales prospecting, now helps sales teams better understand performance of drip email campaigns so they can make quick, informed decisions to drive better results.

"The typical sales person simply wants to know what's driving engagement with their prospects and what isn't," said Peter Sharkey, Co-founder and Product Manager at Autopilot. "When it comes to analyzing drip email activities, it's often hard to drown out the noise and get actionable insights. By powering CoPilot's analytics with GoodData, we're able to provide our users with the most cutting edge insight, right inside of CoPilot itself."

With GoodData seamlessly embedded in CoPilot's user interface, customers now have the ability to:

  • Get an accessible, on-demand view into how prospects interact with outbound email campaigns
  • Gain fact-based insight into what makes an effective, highly engaging email campaign
  • Understand which messages resonate most with each persona to deliver more specialized language
  • View email campaign performance at a high-level and drill down into individual touch points, including click rates, open rates, and clicks per unique open
  • Track high-value metrics like Most Engaged Prospects and Best Performing Campaigns to invest resources where it counts
  • Remain agile by equipping sales teams with real-time knowledge they can use immediately

In addition to providing this service to their customers, CoPilot uses GoodData internally for their own email prospecting. This helps them first understand what efforts drive the most engagement and then optimize drip email campaigns based on these findings.

Autopilot's self-service implementation with GoodData took just two weeks, allowing them to introduce analytic insights to their customers with the launch of CoPilot. After evaluating a number of other business intelligence vendors, Autopilot chose GoodData for this blazing time to value, ease of use for Autopilot's customers, and ease of embedding into the CoPilot user interface.

"Rapidly growing companies like Autopilot need extreme time to value," said Roman Stanek, CEO and founder of GoodData. "Autopilot's two-week self-service implementation is a great example of how companies can deliver embedded analytics to their customers in a fraction of the time with a cloud-based solution like GoodData."

About Autopilot
San Francisco-based Autopilot makes marketing and sales automation programs that enable small businesses to plan, manage, and measure campaigns. Autopilot's sales automation tool, CoPilot, simplifies prospecting by allowing companies to remove all of the manual tasks involved by engaging prospects with automated email drip campaigns. Customers include Microsoft, Nokia, Bosch, SendHub, Cambium Networks, Primitive Logic, and Voxer. Autopilot is backed by Rembrandt Venture Partners, Tim Draper, Southern Cross Venture Partners, Blackbird VC, and Garnett Ventures. For more information on CoPilot, visit the website or follow @copilot4sales on Twitter.

About GoodData
GoodData, the leader in end-to-end cloud analytics, enables more than 140,000 users to store, combine, analyze and visualize data to quickly answer business-critical questions. GoodData's mission is to help companies become all data enterprises: organizations that gain a competitive advantage by leveraging all data through analytics. The GoodData Open Analytics Platform helps companies manage and analyze that data in one seamless, interactive environment and create breakthrough applications to empower their customers and users. GoodData is headquartered in San Francisco and is backed by Andreessen Horowitz, Fidelity Growth Partners, General Catalyst Partners, Next World Capital, Tenaya Capital, TOTVS SA, and Windcrest Partners. For more information, read our blog, visit our website and follow @gooddata on Twitter.

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