Trader Corporation

Trader Corporation

May 12, 2011 06:30 ET Survey Reveals Canadians' Favourite "Fuel-efficient" Driving and Lifestyle Habits to Combat Rising Gas Prices

MONTREAL, QUEBEC--(Marketwire - May 12, 2011) - Soaring gas prices are burning a hole in the wallets of Canadian drivers and motivating them to pay more attention to proven gas-saving lifestyle or driving habits. According to a Canadian omnibus survey conducted on behalf of, the ultimate online destination for automotive information and advice on making smart car purchase decisions, only drivers in Manitoba and Saskatchewan don't intend to modify their driving habits to save on gas consumption.

Most Canadians are trying to curb their gas consumption by adopting proven "fuel-friendly" driving habits such as driving smoothly and evenly (63%), followed by moderating their speed (62%). Reducing unnecessary idling and maintaining proper tire pressure are two habits that are also becoming part of Canadians' everyday life.

"Current gas prices are forcing Canadians to re-evaluate their driving and lifestyle habits, in an effort to save on gas consumption. Canadians looking for information on how to be fuel-efficient can consult's articles and consumer advice by leading automotive journalists, with a comprehensive section dedicated to 'green' vehicle reviews. They can also use the site's side-by-side vehicle comparison tool to compare the fuel consumption of two vehicles," explained Cole Reiken, Director, Automotive Marketplace for TRADER Corporation.

Driving a fuel-efficient vehicle, hybrid (or soon, electric car!) is the most effective way to save money on gas consumption. But drivers who are not ready to make such a commitment – and investment – can adopt easy driving and lifestyle habits that will go a long way in saving gas. Survey respondents who had not yet adopted fuel-efficient driving habits were most likely to:

  • Reduce unnecessary idling (58%), with Quebecers most likely to commit to adopting this habit (67%).

  • Drive smoothly and evenly (56%), with residents of British Columbia most likely to strive to avoid sudden braking or turning (64%), followed by residents in Quebec (62%).

Beyond just driving "smarter", some drivers are making significant changes in their lifestyle in an attempt to reduce their spending on gas. The most common lifestyle change is to plan leisure activities according to proximity (42%), which is a habit most likely to be adopted in the Atlantic Provinces. British Columbia is home to the greatest number of drivers (31%) likely to pump gas outside of one's immediate neighbourhood to save on gas prices, even if it means driving farther to get there. Ontarians are most likely to consider trading-in their current vehicle for a more fuel-efficient one (22%).

To get more information on recommended fuel-efficient driving techniques, or for reviews on Canada's most fuel-efficient vehicles, visit To read green vehicles reviews visit and to consult the fuel-consumption calculator visit is a property of TRADER Corporation.

About TRADER Corporation

TRADER Corporation is a leader in print and digital vertical media in the automotive, real estate and generalist verticals. The Company offers a broad set of services such as inventory management, web solutions, optimization of media spend and lead-generation campaigns. Its flagship site for used cars reaches over 2 million unique visitors monthly. The new website dedicated to new cars is the online destination of choice for automotive information and advice on making smart car purchase decisions. Trader's main brands include™,™,™,™, and Renters Guide. TRADER Corporation is owned by Yellow Media Inc. (TSX:YLO). For more information, visit

(1) Canadian Omnibus Survey, Vision Critical, March 14, 2011. Survey conducted across Canada, among 836 respondents who drive a car.

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