SOURCE: Adify

Adify

April 20, 2009 08:30 ET

AutoTrader.com Ad Network Extends Efficient Reach to In-Market Auto Shoppers Online

AutoTrader.com Access Network Addresses Revolutionary Shift in Auto Advertising as More Ad Dollars Go Online

ATLANTA, GA--(Marketwire - April 20, 2009) - AutoTrader.com, the ultimate automotive marketplace, has launched AutoTrader.com Access, a proprietary advertising network that allows advertisers to effectively and efficiently reach in-market car shoppers. With more than 15 million unique monthly visitors to AutoTrader.com as well as loyal audiences from auto-enthusiast and lifestyle sites, AutoTrader.com Access provides the opportunity to target shoppers by demographic, behavioral and geographic characteristics of interest to automotive advertisers. The network launches at a pivotal time in auto-advertising as more and more marketers are looking to efficiently and affordably reach consumers who are increasingly turning to the internet for information and entertainment.

AutoTrader.com Access aggregates a portfolio of sites to give AutoTrader.com's advertisers greater reach to car shoppers through one media buy across multiple publishers. AutoTrader.com Access helps advertisers extend their reach with in-market automotive content, lifestyle content and behavioral targeting. AutoTrader.com Access targets in-market consumers on the sites that evoke their passions.

"As one of the top sites for in-market car buyers, AutoTrader.com's visitors -- who spend an average of 30 minutes a month on our site -- are a highly engaged, attractive audience for companies trying to influence car purchase decisions," said Anne Steinhauer, AutoTrader.com vice president of national accounts. "By creating this network, AutoTrader.com can efficiently deliver our own highly engaged audience and, through the network, the highly targeted audiences that our advertisers also want to reach."

AutoTrader.com Access network publishers include AskPatty.com, NADAGuides.com, AutoMart.com, TopGear.com, Care2.com, Greencar.com and web sites of more than 40 local media properties owned by Cox Media Group and Cox Communications.

"With this network, a maker of a fuel-efficient car, for instance, can advertise on AutoTrader.com to generate brand exposure to in-market shoppers and, through the Access network, can target eco-conscious shoppers on specific environmentalist sites, sites aimed at specific geographies and more on a national or local level," said Steinhauer. "AutoTrader.com brings the in-market shopper. AutoTrader Access brings branding and awareness to people beyond automotive web sites."

AutoTrader.com's advertising network is powered by Adify for Networks, the most relied upon vertical ad network platform and services.

Adify powers AutoTrader.com Access with critical technology and services required to execute successful advertising campaigns, including ad management, trafficking, optimization, reporting, payment and technical support functions. Through Adify's platform, AutoTrader.com Access delivers standard and breakthrough banner advertising, behavioral targeting, syndicated content, and video and rich media advertising.

AutoTrader.com and Adify, a unit of Cox TMI, Inc., are both subsidiaries of Atlanta-based Cox Enterprises Inc.

Site publishers and advertisers wanting to know more about the AutoTrader.com Access network should email access@autotrader.com or call 1-888-707-7836.

About AutoTrader.com

AutoTrader.com, created in 1997 and headquartered in Atlanta, Ga., is the Internet's leading auto classifieds marketplace and consumer information website. AutoTrader.com aggregates in a single location about 3.5 million new cars, used cars and certified pre-owned cars from 40,000 dealers and 250,000 private owners and the site attracts about 14 million unique monthly visitors. Through innovative merchandising functionality such as multiple photos, videos, detailed descriptions and comprehensive research and compare tools, AutoTrader.com unites new and used car buyers and sellers online to improving the way people research, locate and advertise vehicles. AutoTrader.com is a majority-owned subsidiary of Cox Enterprises. The venture capital firm Kleiner Perkins Caufield & Byers is also an investor. For more information, please visit www.autotrader.com.

About Adify

Adify Corporation is the premier vertical ad network management company and an independent, wholly owned subsidiary of Cox TMI Inc., part of Atlanta-based Cox Enterprises, one of the nation's leading media companies and providers of automotive services.

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