SOURCE: Dealix Corporation

July 28, 2005 13:21 ET

AutoTrader.com and Dealix Corporation Expand Partnership

Enhanced Partnership Connects More New Vehicle Buyers With Qualified Local Auto Dealers and Provides More New Auto Leads to Dealers

ATLANTA, GA and REDWOOD CITY, CA -- (MARKET WIRE) -- July 28, 2005 -- AutoTrader.com, the world's largest automotive marketplace, and Dealix Corporation, the market leader in automotive Internet marketing services and Internet generated sales leads, announced today that they have expanded their existing partnership in order to meet the growing demand of both online auto shoppers, who use AutoTrader.com to shop for new and used vehicles, and auto dealers, who use Dealix's Internet lead services to connect with online vehicle buyers.

"AutoTrader.com is visited by more than 10 million qualified buyers each month," said Tim Weaver, vice president of marketing and business development for Dealix Corporation. "This offers dealers the best local and national exposure for the 2.5 million new, used and certified pre-owned vehicles listed on their site. The expansion of this partnership will serve to connect even more online buyers with Dealix's dealer clients."

"The number of new vehicle shoppers to Autotrader.com continues to increase," added Matt McKenna, general manager of national accounts for AutoTrader.com. "And Dealix is the number one provider of quality Internet leads. Their superior technology and service, and their attention to verifying quality leads, is on par with the level of service AutoTrader.com extends to our dealers and consumers. AutoTrader.com and Dealix share a common vision of streamlining the auto shopping and buying experience, which benefits both of these audiences."

About AutoTrader.com

AutoTrader.com, created in 1997 and headquartered in Atlanta, Ga., is the Internet's leading auto classifieds marketplace and consumer information website. AutoTrader.com aggregates in a single location more than 2.5 million vehicle listings from 40,000 dealers and 250,000 private owners, which provide the largest selection of vehicles attracting more than 10 million qualified buyers each month. Through innovative merchandising products such as multiple photos and comprehensive search functionality, AutoTrader.com unites buyer and seller online -- dramatically improving the way people research, locate and advertise vehicles.

AutoTrader.com is a majority-owned subsidiary of Manheim, the world's leading provider of automotive services to commercial sellers and automobile dealers. Manheim is a wholly owned subsidiary of media conglomerate Cox Enterprises, Inc., and AutoTrader.com's principal stockholder and a key investor along with Landmark Communications, ADP, Inc., and the venture capital firm Kleiner Perkins Caufield & Byers.

About Dealix Corporation

Dealix Corporation, a division of The Cobalt Group Inc., is the expert and leader in automotive Internet marketing services and online sales leads. Dealix connects thousands of serious vehicle buyers with automobile dealerships, large dealer groups, and automotive manufacturers every day. Dealix owns and operates InvoiceDealers.com, one of the industry's leading auto buying portals and the largest source of Internet sales leads processed through the Dealix Lead Trading Platform(SM) (LTP), a suite of proprietary technology products and business services. The Dealix LTP processes over 2.2 million vehicle shoppers monthly from InvoiceDealers and the Dealix Lead Acquisition Network(SM), a collection of preeminent partner websites. Dealix publishes the Dealix Dealer Newsletter, the largest circulation e-newsletter in the auto industry dedicated to helping dealers sell more vehicles via the Internet. Dealix also provides market intelligence via its data analysis division, Dealix Business Intelligence(SM) (DBI). DBI's concise reports, derived from broad scale market data, provide insight into what's working in the online automotive industry, giving Dealix partners a distinct competitive advantage. For more information, visit www.dealix.com.

Contact Information

  • Contact:

    Louise Barr
    AutoTrader.com
    404-843-5943
    Email Contact

    Kristen M. Stanton
    Marketing Manager
    Dealix Corporation
    Email Contact
    650-599-5548