SOURCE: Avadim Technologies Inc.

Avadim Technologies Inc.

Avadim Technologies Inc.

Avadim Technologies Inc.

May 12, 2016 09:00 ET

Avadim Technologies' Sports Medicine Division Announces Strategic Partnership With the Big South Conference

ASHEVILLE, NC--(Marketwired - May 12, 2016) - Avadim Technologies, Inc. ("Avadim"), a life sciences company delivering Pathogenesis Based Therapies ("PBTs"), which work to optimize the stratum corneum, integumentary functions and the associated reactive tissue for the outer layer of the skin, announced today a partnership with the Big South Conference. Avadim will provide athletes with their proprietary [pH]UEL 5.0™ product.

[pH]UEL 5.0™ is now the Official Multi-Performance Technology Partner of the Big South Conference, featuring a relationship with all eleven institutions and their Athletic Directors, Athletic Trainers and Coaches. [pH]UEL 5.0 will offer their topical muscle therapy products for the conference's wide range of men's and women's sports and also integrate Avadim's flagship clinical product, Theraworx™, into the locker rooms and athletic facilities to support and bolster every school's infection prevention and wound care efforts for their athletes.

"The Avadim Sports Medicine Division is proud to be the Official Multi-Performance Technology Partner of the Big South Conference," said Justin Niefer, [pH]UEL 5.0™ National Sales and Marketing Director. "Collegiate athletics continues to be a target market for our topical therapies providing athletes with the enhanced protection and recovery properties to enable their best performance. We look forward to a long and mutual beneficial relationship with the Big South and other NCAA athletic conferences."

In addition to offering [pH]UEL 5.0 and Theraworx™ products to every team in the conference, the Avadim Sports Medicine Division will have an extensive educational and brand platform, including:

  • Endorsement letter from the Big South Conference Commissioner that will be distributed to all pertinent decision makers on every campus announcing the partnership;
  • Presenting at the Athletic Trainers' Meeting in May and Annual Coaches' Meetings held at the Conference office in Charlotte, North Carolina throughout the year;
  • Presenting Sponsor of the Big South Conference Football and Basketball Media Days; and,
  • Recognition on BigSouthSports.com, the official website of the Big South Conference.

"We thank [pH]UEL 5.0™ for its support of the Big South Conference," stated Big South Commissioner, Kyle B. Kallander, who is in his 20th year as Big South Conference Commissioner. "Partnering with a company like [pH]UEL 5.0™ is very meaningful to the Conference and it aligns with our Core Values of Student-Athlete Welfare and Athletic Excellence."

About [pH]UEL 5.0™:

[pH]UEL 5.0™, a division of Avadim Technologies Inc., is committed to making a difference by bringing highly differentiated technologies into the health and athletic arenas. [pH]UEL 5.0™ is a topical technology, formulated for the most difficult muscle integrity issues including muscle performance, muscle tightness, muscle recovery, muscle cramps, and flexibility. For more information, visit www.phuel5.com.

About Avadim Technologies, Inc.:

Avadim Technologies, Inc. is a life sciences company that has developed a new class of life sciences solutions based on Pathogenesis Based Therapies ("PBTs") which work to optimize the stratum corneum, integumentary functions and the associated reactive tissue. Our platform of therapies works to protect and support natural physiological functions of the outer barrier of the body, to super normalize it, supporting treatments within our three series of therapies for infection prevention, neuromuscular disorders and barrier repair. Our platform and technologies use a targeted topical delivery system, are non-toxic and are effective without the side effects of other remedy approaches. Initial acceptance in the U.S. clinical market of our first PBTs and our novel preventative approach, have shown both cost avoidance and superior effectiveness in addressing specific needs in healthcare. Avadim's advanced therapeutic class of Pathogenesis Based Therapies is capable of unlocking pathways to address emerging gaps in global health.

About The Big South Conference (www.BigSouthSports.com)

Founded in 1983, the Big South Conference has matured into a competitive leader in college athletics, actively pursuing excellence on the field of play and in the classroom. For more than 30 years, the League's growing presence as an NCAA Division I athletic conference is evident by athletic accomplishments on the national stage, innovative marketing and media partnerships, increased television packages and quality athletic competition while intentionally fostering the academic, personal, social, athletic and leadership development of its student-athletes. Comprised of 11 member institutions sharing a common geographic region and similar academic values and purposes, the Big South Conference's institutions -- Campbell University, Charleston Southern University, Coastal Carolina University, Gardner-Webb University, High Point University, Liberty University, Longwood University, Presbyterian College, Radford University, UNC Asheville and Winthrop University -- have a remarkable history of achievement through the League's 19 championship sports in addition to the academic success of its more than 4,000 student-athletes. The Big South Conference: Developing Leaders Through Athletics.

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