SOURCE: Avail Intelligence

July 08, 2008 09:00 ET

Avail Intelligence Advises eCommerce Professionals: Do Your Homework

Plan, Don't Cram for the Big Test, Prepare for the Back-to-School Sales Spike by Deploying Behavioral Merchandizing Software

SAN FRANCISCO, CA--(Marketwire - July 8, 2008) - We may be in the "dog days" of summer, but it won't be long before students head back to school. According to the US Census Bureau, Americans are expected to spend upwards of $7 billion on clothes and gear to prepare for the coming school year, and will soon begin flocking to Websites such as Staples.com, Target.com and OfficeDepot.com, to make their purchases and avoid store mayhem.

With only a handful of high-sales shopping seasons per year, it is critical that eCommerce sites capitalize on spikes in traffic to build trust with shoppers, converting them to repeat customers. To achieve this, eCommerce Websites can easily deploy behavioral merchandizing technology designed to mine the various data collected from each consumer transaction.

Click patterns, searches conducted and products purchased are all implicit actions performed by consumers. In conjunction, explicit actions, such as, basket content, click stream and collaborative search results from each interaction point are also gathered and stored. Through intelligent sorting of this data set, the system provides customers with personalized, real-time suggestions, assisting them in finding the products, services and promotions that best fit their needs.

Avail Intelligence's software offers eCommerce professionals the tools needed to prepare for the influx of online shoppers during the back-to-school rush. With this technology in place, online merchants can increase the ROI of all online marketing activities, while offering individual visitors the most personally relevant shopping experience.

Avail Intelligence has devised the following list of key functionalities online merchants should look for in eCommerce optimization software:

--  Intelligent mining of large data sets - Offers real-time, automated
    predictive suggestions
--  Behaviorally driven recommendations - Generated by peers, opposed to
    marketing professionals, these are the most respected and trusted by
    consumers
--  A/B testing - Illustrates the conversion rates of consumers and the
    overall effectiveness of the software. More advanced systems use these
    results to identify sales uplift for only those transactions directly
    affected by the technology
    

"The run up to high traffic seasons such as back-to-school, is the ideal time for online retailers to implement a new eCommerce optimization and personalization structure," said Dr. Rolf Elmér, CEO, Avail Intelligence. "Integrating an advanced system that can be deployed in days rather than weeks empowers online marketing professionals to take advantage of the uptick in visitors, to build trust and increase conversion rates and revenue."

About Avail Intelligence:

Avail Intelligence is the leader in maximizing the value of visitor traffic to eCommerce Websites. Using advanced mathematical techniques from its research arm Avail Labs; Avail Intelligence has created the Avail eMarketing Suite™. The suite is comprised of a set of modules, which improve relevance when merchandising to and communicating with individual visitors across the entire Customer Interaction Cycle™ of a single Website or across multiple Websites.

Avail Intelligence's technology is being used by over 80% of the leading Scandinavian eCommerce sites. Key UK customers include Woolworths, Berry Brothers and DVD.co.uk. For more information please visit, http://www.avail.net. The Avail US division's phone number is 888.GR8.EBIZ / 888.478.3249 or the team can be reached via email at sales.us@avail.net.

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