SOURCE: Avail Intelligence

June 09, 2008 10:21 ET

Avail Intelligence Stakes Claim in US eCommerce Merchandising Market

Integrating Avail eMarketing Suite™ Empowers Online Marketers to Offer Richer Shopping Experiences and Social Features That Build Trust and Brand Loyalty

SAN FRANCISCO, CA--(Marketwire - June 9, 2008) - Avail Intelligence, a leading provider of enterprise-class eCommerce optimization software, today announced it will kick off its US launch with the opening of offices in San Francisco, Chicago and Boston.

"We are extremely pleased to have met our business goal of launching a US division in 2008," said Dr. Rolf Elmér, CEO, Avail Intelligence. "The American eCommerce market has reached an inflection point and organizations need to increase their marketing ROI. Integrating Avail's advanced technology, UK-based eCommerce merchants have reported an increase in conversion rates as high as 20 percent. Building on this success, we anticipate we'll bring the same success to the US market."

Avail's core offering, the eMarketing Suite™, is based on a set of proprietary algorithms designed to enhance marketing ROI of online retail sites through behavioral analysis of consumers' transactions. Inserting the collective intelligence garnered from this technology provides the predictive recommendations online consumers have come to rely on. Delivering relevant product recommendations in real-time, these collaborative tools eliminate the barrier other eCommerce systems encounter when accessing large data sets. Channel-agnostic, Avail's technology can also be deployed as a vendor facing application, supporting call center personnel in enhancing their customers' shopping experience.

Dedicated to maximizing the value of online visitor traffic, Avail recently commissioned a Trust Index Survey to determine the buying habits of Internet shoppers. The research reveals that:

--  52 percent of respondents rated Amazon.com as the most trusted site
--  48 percent of Internet shoppers browse between 10 and 20 sites before
    making a purchase
--  Approximately 75 percent of consumers complete their online shopping
    on five or fewer sites
    

This data demonstrates that online shoppers only trust a handful of eCommerce sites. To ensure consumers are satisfied with their experience and to complete the conversion of casual or one-time only shoppers to repeat customers, sites must offer tailored searches, suggestions on related purchases, personalized recommendations and trusted reviews of products.

"Our success in assisting EMEA-based companies such as Redcats and H&M allowed us to grow 314 percent over 2007," continued Elmér. "The fertility of the US eCommerce market will enable us to assist online marketing professionals increase the performance of their systems, providing consumers with the elements that enhance their shopping experience."

In other news, Avail plans to announce version G8 of the eMarketing Suite™ on June 23, and will co-host an interactive Webinar on "Ecommerce Merchandising Effectiveness" with Sue Aldrich, Senior Vice President and Senior Consultant, Patricia Seybold Group on June 25 at 2:00 p.m. ET.

About Avail Intelligence:

Avail Intelligence is the leader in maximizing the value of visitor traffic to eCommerce Web sites. Using advanced mathematical techniques from its research arm Avail Labs; Avail Intelligence has created the Avail eMarketing Suite™. The suite is comprised of a set of modules, which improve relevance when merchandising to and communicating with individual visitors across the entire Customer Interaction Cycle™ of a single Web site or across multiple Web sites.

Avail Intelligence's technology is being used by over 80% of the leading Scandinavian eCommerce sites. Key UK customers include Woolworths, Berry Brothers and DVD.co.uk. For more information please visit, http://www.avail.net. The Avail US division's phone number is 888.GR8.EBIZ / 888.478.3249 or the team can be reached via email at sales.us@avail.net.

Contact Information

  • Contacts:
    Vanessa Apicerno
    LEWIS PR for Avail Intelligence
    617-226-8847
    Email Contact