SOURCE: Avail-TVN

Avail-TVN

March 23, 2010 08:00 ET

Avail-TVN Offers Operators the Opportunity to "Watch to Win" With Movies on Demand Promotion

Campaign Promotes VOD With Sweepstakes Opportunity

SHERMAN OAKS, CA--(Marketwire - March 23, 2010) -  Avail-TVN, the largest digital media services company in North America, today announced details of its sixth national "Watch to Win" campaign. From March 23 to April 26, when a consumer at any participating operator watches a free On Demand movie trailer from the Watch to Win category, they will be automatically entered to win. The campaign features three high profile movies, "The Blind Side," "Brothers," and "Fantastic Mr. Fox," all of which are day and date with DVD. 

The "Watch to Win" promotion will be available to viewers in nearly four million households through service providers such as Charter Communications, Suddenlink Communications, and Mediacom Communications and will appear as a folder on Operators' VOD menus. Prizes differ from operator to operator and can include an HD "bundle" that includes an HDTV set, home-theatre system and installation, and one year of complimentary digital cable service.

The Avail-TVN "Watch to Win" promotion is offered to Avail-TVN affiliates as a turn-key solution to increase buy rates and encourage usage of the VOD platform. In previous "Watch to Win" campaigns, the movie titles that were included performed, on average, 82% better for affiliates that participated in the promotion. In addition to managing the promotion, Avail-TVN provides affiliates with marketing creative including a sweepstakes cross-channel spot, barker support and web materials.

"Increasingly, consumers have the movie store in their house," said Brian Matthews, Avail-TVN's chief marketing officer. "Avail-TVN's 'Watch to Win' promotion complements the industry campaign 'The Video Store Just Moved In™' to drive consumer awareness of the latest new releases, with the greatest convenience and quality. Affiliates that participated in previous 'Watch to Win' campaigns saw an increase in movie buy rates among current and new users of VOD, even beyond the titles included in the promotion. This campaign is designed not only to help boost purchases of the three promotional titles, but to have a broader impact for affiliates by helping to drive usage overall."

Avail-TVN has over 8,000 hours of video on demand programming from over 200 providers, including every major movie studio, premium and basic cable television network, broadcast television networks, as well as providers working only in On Demand.

About Avail-TVN
Avail-TVN is the largest digital media services company in North America. Working with every major studio and television network, the company offers a full content line up of MPEG-4 encoded live programming as well as video on demand content in MPEG-2 and MPEG-4 to multichannel video providers throughout the US, Canada, the Caribbean and Mexico. The Avail-TVN platform is an open, advanced technology, offering the most comprehensive, end-to-end solution for licensing, managing, distributing and marketing linear and on-demand content to virtually any platform today and is extensible to support the new services of tomorrow. For more information, please visit www.avail-tvn.com.

NO PURCHASE, SUBSCRIPTION OR TRAILER VIEWING IS NECESSARY TO ENTER OR WIN IN THE WATCH TO WIN SWEEPSTAKES 6. Open to legal residents of the 48 contiguous U.S. & DC, 18 or older. Void outside the 48 contiguous U.S. & DC and where prohibited by law. Sweepstakes begins 12:01 a.m. Local Time 3/23/10, ends 11:59 p.m. Local Time 4/26/10. Subject to Official Rules, available by sending a SASE to: Watch to Win Sweepstakes 6, PMB 182, 5910 S. University Blvd, Ste C18, Greenwood Village, CO 80121-2883 which must be received by 5/3/10. Sponsors: Mediacom Communications Corp., and Charter Communications Operating, LLC.

NO PURCHASE, SUBSCRIPTION OR TRAILER VIEWING IS NECESSARY TO ENTER OR WIN IN THE WATCH TO WIN DIGITAL CABLE GIVEAWAY SWEEPSTAKES. Open to legal residents of the 50 U.S. States & DC, 18 or older. Void outside the 50 U.S. States & DC and where prohibited by law. Sweepstakes begins 12:01 a.m. Local Time 3/23/10, ends 11:59 p.m. Local Time 4/26/10. Subject to Official Rules, available by sending a SASE to: Watch to Win Digital Cable Giveaway Sweepstakes, PMB 182, 5910 S. University Blvd, Ste C18, Greenwood Village, CO 80121-2883 which must be received by 5/3/10. Sponsors: GCI, Blue Ridge Communications, Bristol Virginia Utilities, Braintree, NuLink, Suddenlink Communications, and Buckeye Cablesystem.