REDWOOD SHORES, CA--(Marketwired - May 19, 2014) - Avangate, the leading Digital Commerce solution provider trusted by thousands of Software and Online Services companies to grow their business worldwide, today announced that Chief Marketing Officer Michael Ni has been appointed to the Software & Information Industry Association (SIIA) Board of Directors. Made up of twenty executives from SIIA member companies, the Board brings together selected executives to provide the software industry with advocacy, leadership and critical market information.
Michael Ni has over 20 years of experience as a marketing and product executive, with success in bringing successful innovation-driven business to market. His business experience spans across software, telecommunications, consumer packaged goods and digital media. Ni will be joining the board alongside leaders from IBM, HP, Accenture, Red Hat, Oracle and Deloitte.
"It's a great time to be in software. Companies across virtually every industry are increasingly innovating through software and online services, driving additional value to their customers, and perhaps most importantly, building new revenue models," said Ni. "I'm honored to be appointed to the SIIA Board of Directors and look forward to working with the leaders in the industry, as well as to bringing the perspectives of the thousands of Software, SaaS, and Online Services vendors with whom we work into the Association."
As representatives of the Software Division member firms, all of the newly elected and appointed executives will develop and prioritize the Division's initiatives and determine the projects, activities and events to be undertaken by SIIA.
"These industry leaders bring a varied perspective, helping SIIA to advance business priorities for our member companies," said Rhianna Collier, Vice President of the SIIA Software Division. "Together we can ensure that SIIA continues to provide valued tools and services to our member organizations and remains a strong voice for the software industry."
Visit the Avangate website to read more about Michael Ni's bio.
The Software & Information Industry Association (SIIA) is the principal trade association for the software and digital content industry. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to more than 700 leading software and information companies.
More information can be found on siia.net.
Avangate is an agile Commerce provider that enables Software and Cloud Services companies to sell their products via any channel and any model with a view to optimizing both online and offline revenue. Specifically designed for the software vertical, Avangate's scalable solution includes a full-featured secure eCommerce platform, a partner management system as well as a worldwide affiliate network. Avangate's expertise in the software business helps vendors increase product visibility on the Internet, maximize access to additional selling channels and improve overall software revenue.
More information can be found on avangate.com.