SOURCE: Avangate

Avangate leader in Digital Commerce solutions

August 05, 2014 09:00 ET

Avangate Partners With Industry Leading Agencies to Drive Affiliate Revenues for Software and Online Services

Customers Benefit From Complete Solution for Digital Goods With an Integrated Affiliate Network, Commerce Platform and Market Expertise

REDWOOD SHORES, CA--(Marketwired - August 05, 2014) - Avangate, the leading Digital Commerce solution provider trusted by thousands of Software and Online Services companies to grow their business worldwide, today announced their strategic partner ecosystem around growing affiliate marketing revenues.

With increased pressure to grow global sales via new distribution channels and recurring revenue models in the new services economy, there is a need for expertise and guidance around improving conversions and quality of recruited affiliates in affiliate marketing. Avangate has partnered with leading agencies to offer managed affiliate service programs with specific emphasis on digital goods and recurring revenues: iAffiliate Management, Schaaf-PartnerCentric and AM Navigator.

"We've been working together with Avangate for some time now. Given our previous software and digital goods expertise, it was a natural partnership. We totally enjoy working with this specialized network -- the emphasis here is clearly on quality and improved reach as well as retention, with many vendors born in the Cloud or shifting to subscription-based models," said Rick Gardiner, CEO of iAffiliate Management.

"We are thrilled to partner with Avangate and tap into their global network of affiliates for software, SaaS and online services," said Brook Schaaf, CEO and Co-Founder of Schaaf-PartnerCentric. "We are looking forward to working closely with Avangate vendors and helping them achieve even wider visibility and improved revenue from affiliate marketing."

"It is refreshing to note an increased traction around quality affiliate marketing as this method of advertising becomes more prominent in the new services economy," said Geno Prussakov, Founder and CEO of AM Navigator. "Our partnership with Avangate will allow their merchants to focus on their core business while relying on our expertise to grow their affiliate programs."

"Our customers are going through significant shifts in their business today. Affiliate Marketing is gaining prominence as a core strategy and more marketing dollars are being allocated to it. What we bring to the table is a strong set of partners who are enabling our customers for near-term, concrete results and setting a foundation for long-term growth," said Raj Badarinath, Sr. Director Product Marketing and Alliances, Avangate.

The partners jointly assist Avangate customers with strategic direction and planning, as well as complete execution to drive revenues with activities such as affiliate recruitment, activation, communication, campaign management and reporting.

The Avangate network currently features 47,000 global affiliates and leverages a growing database of 22,000+ digital products and services. Avangate clients see a lift of up to 40% in online revenue with the sales generated by affiliates in the network. The Avangate Affiliate Network was recently ranked among the top 2 networks for digital goods by AffStat.

To learn more about how Avangate can grow your software and online services sales and how you can benefit from these partnerships, meet the Avangate team at Affiliate Summit East, Aug 10-12, 2014, New York, USA.

About Avangate
Avangate is the leading Digital Commerce provider that enables the New Services Economy, helping software, SaaS and online services companies sell their products and services via any channel, acquire customers across touchpoints, increase retention, leverage smarter payments, experiment on the fly and optimize their business in order to increase overall revenue. Avangate's clients include Absolute Software, Bitdefender, Brocade, FICO, HP Software, Kaspersky, Metaio and many more companies across the globe.

More information can be found on avangate.com.

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