SOURCE: Avangate

Avangate leader in Digital Commerce solutions

June 30, 2014 09:00 ET

Avangate Reshapes Absolute Software's Consumer SaaS Recurring Business

Leading Security and Management Software Vendor Leverages Commerce Platform and Expertise to Improve Retention on Consumer Online Services

REDWOOD SHORES, CA--(Marketwired - June 30, 2014) -   Avangate, the leading Digital Commerce solution provider trusted by thousands of Software and Online Services companies to grow their business worldwide, today announced that Absolute Software has enhanced its Consumer commerce operations and recurring business since working with Avangate. By leveraging the Avangate platform and commerce expertise, Absolute Software has improved their Consumer business retention rates, shortened implementation times and achieved better visibility into their recurring revenues.

"Having strong Consumer commerce operations is even more important today given their recurring nature. Avangate has helped us to optimize and scale our Consumer business more quickly and cost-effectively. They are a true partner and have bolstered our SaaS commerce and business expertise to help us achieve our business and financial goals," mentioned Brian Johnson, Absolute Software's Area Vice President, Consumer. "As a result, we have implemented strategic initiatives that have increased our renewal rates, and will allow us to enter into new markets quickly."

"Avangate was able to make Absolute's Consumer recurring business model a reality, optimize for conversion and scale for all sales channels," commented Joseph Brown, Avangate's SVP of Worldwide Sales. "We're thrilled that we could make a difference in their commerce solution and we're looking forward to continuing to make an impact."

To grow their subscription-based Consumer business, Absolute required increased visibility into SaaS specific performance metrics, expertise in new markets and rapid implementation. This led the vendor to shift its commerce strategy and select Avangate as their exclusive commerce partner for their Consumer business.

Absolute Software's Consumer business has achieved the following results, based on their one-year collaboration with Avangate:

  • Improved Retention Rates
    Fast implementation times, deep customizations (shopping cart, e-mails and my account end-customer area) and flexible pricing models improved retention rates. Absolute leveraged Avangate's expertise, platform tools and API integration for operation optimization, cross-channel migration and channel specific recapture. 
  • Improved Visibility into Recurring Business Metrics
    Granular reporting on SaaS specific metrics and deep integration with Absolute's Consumer internal systems provided better revenue forecast capabilities.

To learn more about how Avangate can grow your software online services sales, read an overview of the Avangate commerce solutions.

About Avangate
Avangate is the leading Digital Commerce provider that enables the New Services Economy, helping software, SaaS and online services companies sell their products and services via any channel, acquire customers across touchpoints, increase retention, leverage smarter payments, experiment on the fly and optimize their business in order to increase overall revenue. Avangate's clients include Absolute Software, Bitdefender, Brocade, FICO, HP Software, Kaspersky, Metaio and many more companies across the globe.

More information can be found on avangate.com.

Contact Information

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    Delia Ene
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