SOURCE: Avangate

Avangate leader in Digital Commerce solutions

April 14, 2016 09:00 ET

Avangate Spring '16 Release Maximizes Revenue Growth With Conversion & Retention Enhancements

Extended Payments Localization, Optimized Purchase Funnel, Business Insights Among Top Features

REDWOOD CITY, CA--(Marketwired - April 14, 2016) - Avangate, the modern digital commerce solution provider trusted by thousands of software, SaaS and online services companies to grow their businesses worldwide, today announced its 2016 Spring Release, packed with features aiming to improve acquisition and retention for digital products and services. Improved payments localization in Turkey and the Nordics countries and Optimized Purchase Funnel make the headlines in this new release, helping vendors maximize revenue through better conversion & retention. Enhanced business insights include Monthly Business Reviews and a new integration with Adobe Analytics.

"The Avangate's Spring '16 release continues to focus on improving revenue growth throughout the commerce lifecycle, from acquisition -- with additional localized payments and one-click ordering -- to renewal through a wider availability of our revenue recovery tools," commented Erich Litch, Avangate's Chief Revenue Officer.

Key features of this Spring release include:

Improved customer acquisition and recurring revenue through:

  • New local payment tools: domestic Turkish cards with and without installments estimated to generate a 10% increase in authorization rates. Real time banking in Sweden and Finland;
  • Wider availability of the Avangate Revenue Recovery Tools via self-service activation and
  • Out-of-the-box extended Account Updater in Europe covering Visa and MasterCard from several European countries including the UK and Ireland.

Optimized purchase funnel through:

  • One-click ordering, including PayPal payments;
  • API client-side encryption, which introduces a new option to capture payments when placing orders with the Avangate API, without jeopardizing PCI compliance and
  • Extended threshold promotions as well as various mobile cart optimizations.

Overall platform enhancements through:

  • 3rd Party integration with Adobe Analytics Conversion Reports which provides Avangate clients easier access to tailored reports such as top converting markets and payment methods, monthly conversion rates or shopping cart traffic.

"The Avangate built-in reporting via Adobe Analytics provides valuable insights into conversion optimization. Having instant access to key metrics for our ecommerce operations and being able to see in real-time the cart conversion rates enabled better segmentation and helped increase the understanding of customer behavior and adapt faster for each local market and geography," said Irina Sanaeva, Lead marketing Manager at AVS4YOU, a global award-winning video and audio software solutions provider.

  • Monthly Business Reviews provide an overview of personalized key metrics and trends from the system, delivered monthly via email to Avangate clients and
  • Additional enhancements such as log monitor and Exchange Rate Optimization.

To find out more about the Avangate Spring 2016 release, watch the release video and view the dedicated Spring Release page. To learn more about how Avangate can grow your software and SaaS sales, read an overview of the Avangate commerce solutions.

About Avangate

Avangate, a Francisco Partners portfolio company, is the digital commerce provider that enables the new services economy, helping Software, SaaS and Online Services companies to sell their products and services via multiple channels, to acquire customers across multiple touch points, to increase customer and revenue retention, to leverage smarter payment options, and to maximize sales conversion rates. Avangate's clients include ABBYY, Absolute, Bitdefender, Brocade, FICO, HP Software, Kaspersky Lab, Telestream and many more companies across the globe.

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