SOURCE: Avangate

Avangate leader in Digital Commerce solutions

July 30, 2015 09:00 ET

Avangate to Sponsor and Speak at Affiliate Summit East 2015

Panel Discussion on How Vendors & Affiliates Can Partner in 2015 and Beyond

REDWOOD CITY, CA--(Marketwired - July 30, 2015) - Avangate, the modern Digital Commerce solution provider trusted by thousands of Software, SaaS and Online Services companies to grow their business worldwide, today announced that the company will sponsor and speak at Affiliate Summit East 2015, taking place August 2-4, 2015 at the New York Marriott Marquis in New York, NY.

Avangate's Affiliate Network is the top network focused on software, SaaS and online services with more than 50,000 affiliates. The network ranked fifth most popular affiliate network across all market segments in the recent AffStat -- Affiliate Marketing Benchmarks 2015 Report by Affiliate Summit Inc. and ranked fourth place in the overall Online Advertising Blue Book Top 20 CPS Affiliate Networks for 2015. Avangate is also the creator of Digital Alley, an initiative dedicated to software, online services and digital goods for elevating awareness of affiliate marketing in this growing area, inaugurated at Affiliate Summit West in January earlier this year.

At Affiliate Summit East, Avangate's CMO/ SVP of Products Michael Ni will take part in a panel discussion alongside partner affiliate marketing agency iAffiliate Management and Bitdefender, a long-term client of Avangate who leverages the provider's global affiliate network as well as other industry experts in affiliate marketing to cover trends and best practices around affiliate marketing collaboration.

2015/08/03 Panel Discussion -- Session 6c | 10:00 am -11:00 am | How Vendors & Affiliates Can Partner in 2015 and Beyond

  • Rick Gardiner, CEO, iAffiliate Management
  • Michael Ni, CMO/SVP Products, Marketing, Network, Avangate
  • Michael Robichaud, President, Chicago Affiliate Marketers
  • Costel Sticea, Global Affiliates Sales Manager, Bitdefender

"The panel is a great mix across affiliates, agencies, networks and advertisers, discussing key success drivers and new governance needed to grow revenues and build a strong program in an omni-channel world. I look forward to the discussion and to sharing our views with the audience, hear their challenges and goals in affiliate marketing for 2015 and beyond," said Michael Ni, Avangate's CMO/SVP of Marketing and Products.

"We really enjoy the opportunity to represent the vendor side on this panel. It's clear that our relationship with our affiliate partners is vital to the success of this channel and key to developing our business. Platforms such as Avangate and affiliate marketing agencies support our efforts to build and grow the right relationships, and we greatly appreciate it," mentioned Costel Sticea, Global Affiliates Sales Manager, Bitdefender.

"There's been a significant shift in the performance marketing industry," said Rick Gardiner, CEO of iAffiliate Management. "With access to more data than ever before, merchants are making data-driven decisions around how they work with individual affiliates and how to best leverage the affiliate channel in their overall marketing mix. I look forward to sharing our experiences from an agency perspective during the panel discussion."

The Avangate team will also be present at the Affiliate Summit Meet Market on Sunday, August 2nd at Table #212. Set up a meeting and learn how our modern Digital Commerce platform can help you solve the complexities of online commerce, subscription billing and global payments while growing distribution channels to profitably scale and enter new markets.

About Avangate
Avangate is the modern Digital Commerce provider that enables the New Services Economy, helping Software, SaaS and Online Services companies sell their products and services via any channel, acquire customers across touchpoints, increase retention, leverage smarter payments, experiment on the fly and optimize their business in order to increase overall revenue.

Avangate's clients include Absolute Software, Bitdefender, Brocade, FICO, HP Software, Kaspersky, Metaio and many more companies across the globe.
More information can be found on www.avangate.com