SOURCE: Avanquest

Avanquest

October 19, 2010 12:00 ET

Avanquest's Nova Development and Nickelodeon Introduce New iCarly iSock It to 'Em Interactive Game

Turning Kids Into Co-Hosts of Their Own Fun-Filled Talent Show

CALABASAS, CA--(Marketwire - October 19, 2010) -  Nova Development, a consumer unit of leading global software developer and publisher Avanquest Software (PARIS: AVQ), and Nickelodeon announced today the release of iCarly iSock It to 'Em interactive game. The new software program engages kids ages 6-12 by allowing them to co-host their own Big Sock Web Telethon as seen on Nickelodeon's hit, Emmy-nominated series, iCarly. The game provides hours of fun and interactive game play with the iCarly crew, special game tool tips, cool rewards, exclusive performance feedback and five new animated comics.

"We're pleased to add iCarly iSock It to 'Em to our portfolio of software game titles," said Shaan Kandawalla, Vice President of digital retail games for Nickelodeon/MTVN Kids and Family Group. "Nova's software allows kids to take game play to a new level by bringing the cast of iCarly right in their homes. They will love being part of this new experience with their favorite stars."

"Featuring characters from one of the top-ranked TV shows, iCarly iSock It to'Em keeps kids inspired and engaged through a fun-filled talent show," added Todd Helfstein, President of Nova Development.

In iCarly iSock It to 'Em kids step into the spotlight and help Carly and her friends Spencer, Sam and Freddy co-host the Web Telethon by getting all of Carly's silly and fun telethon performers on stage in time. The more points the performance acts receive, the more socks get donated to Spencer for the gigantic sock sculpture he is creating for his friend Socko. While co-hosting the Telethon, players get to:

  • Help Carly keep the gigantic sock telethon online

  • Make sure Freddie keeps his camera in focus

  • Keep Spencer and Sam out of trouble at the Judge's Table

  • Be on the lookout for unhappy performers, broken lights, sock attacks and more that can delay the telethon acts

iCarly iSock It to 'Em is now available for $19.99 at major retailers and online at www.novadevelopment.com. This Nickelodeon software is compatible with Microsoft Windows® XP, Vista® and 7 and requires 512 MB of RAM and a CD-ROM drive.

About Nickelodeon
Nickelodeon, now in its 31st year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. For more information or artwork, visit www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc.

About Nova Development
Based in Southern California and founded in 1984, Nova Development is a market leader in consumer software for both Windows and Macintosh platforms. Nova Development is the retail publisher of best-selling software for desktop publishing, print creativity, and many other purposes as well as educational titles for both children and adults. Nova Development was acquired by Avanquest Software in 2007. For more information, please visit http://www.novadevelopment.com and http://www.avanquest.com.

About Avanquest Software
Avanquest Software (PARIS: AVQ), is a world leader in developing and publishing software for businesses and consumers in categories ranging from mobility to utilities by way of multimedia. Avanquest Software strives to ensure that all its software can interact, so that the convergence between the PC, Internet services and the intelligent telephone is as complete and secure as possible. The passion that drives our teams, the high technological added value of the software and the solid presence of the Group in North America, Europe, and Asia make Avanquest Software one of the top 10 consumer software publishers in the world. Since it was established in 1984, the company has put innovation at the core of its business and invested heavily every year in research and development, supporting its teams of engineers scattered throughout France, the United States, Canada and China, working every day to create the best software today and tomorrow. Avanquest Software has been listed on Euronext since 1996. For any additional information, please visit http://about.avanquest.com or http://group.avanquest.com.

Codes
Ticker: AVQ
ISIN: FR0004026714
Reuters: AVQ.PA
Bloomberg: AVQ:FP

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