SOURCE: Avascent


May 19, 2016 09:00 ET

Avascent Study Finds Western Defense Industries Face Intensifying Global Competition

Analysis Indicates Rising Challenges Threaten to Undermine the Longstanding Primacy of U.S. and European Suppliers in the Defense Market

WASHINGTON, DC--(Marketwired - May 19, 2016) - Avascent today released a white paper that provides an in-depth analysis of international defense spending patterns which predicts shifting of market dominance over the next 10 years. Using data from Avascent Analytics Global Platforms and Systems (GPS) database, the white paper reasons that over the coming decade, Western defense suppliers will face increased competition in international markets historically considered to be the near exclusive preserve of American and European firms.

"We specifically see Western firms facing rising pressure from three vectors," said Doug Berenson, co-author and leader of Avascent Analytics. "The increasing number of countries seeking to satisfy requirements from domestic defense industries; the encroachment of Chinese and Russian suppliers in markets formerly aligned with Western sources; and emerging non-Western suppliers capable of competing against more established defense suppliers."

The GPS database analyzes the defense spending of 55 countries and covers approximately 95 percent of international defense investment spending that is accessible to Western defense suppliers. The database additionally features a comprehensive "topline" forecast of each country's total defense spending over a 10-year period, as well as a detailed "bottom-up" analysis of its program-by-program plans. The white paper analysis used this data to project how each country will spend its investment resources over the next 10 years.

"This groundbreaking analysis indicates that there are broader emerging dynamics that Western defense companies should consider when evaluating opportunities," said Steve Irwin, President of Avascent. "The process of finding, prioritizing, shaping and bidding on new opportunities, which was already an extremely complex and expensive proposition, will inevitably get increasingly difficult. Firms need to recognize that what worked in the past is unlikely to prevail in the coming environment."

The Dynamics of International Military Modernization 2016 white paper is available to download now from:


Avascent ( is the leading strategy and management consulting firm serving clients operating in government-driven markets. Working with corporate leaders and financial investors, Avascent delivers sophisticated, fact-based solutions in the areas of strategic growth, value capture, and mergers and acquisition support. With deep sector expertise, analytically rigorous consulting methodologies, and a uniquely flexible service model, Avascent provides clients with the insights and advice they need to succeed in dynamic customer environments.


Avascent Analytics ( is a division of Avascent, the leading management consulting firm serving government-driven markets. Avascent Analytics develops and maintains a set of quantitative market databases that span military platforms, defense electronics, missile systems, cyber, military and commercial avionics and aircraft sub-systems, and military, commercial and civil space systems. These tools are used by leaders in business development, strategy and corporate development roles to support management decisions and go-to-market plans.

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